HyperX has announced that it will be a peripheral sponsor for North American school Orange County School of Arts (OCSA) and its new esports programme.
In exchange for its support, the school’s technology lab will be named the HyperX Digital Media and Performance Lab.
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OCSA is in the process of upgrading and creating a 36-station gaming hub for both OCSA’s esports teams and other integrated curricular activities, with the goal to ultimately serve 400 students each year. The lab will be available to all students and integrated as part of OCSA’s Digital Media Conservatory.
The HyperX Digital Media and Performance Lab will include HyperX Cloud Alpha gaming headsets, HyperX Alloy Elite RGB keyboards, Pulsefire mice, FURY mousepads, Quadcast microphones and FURY memory.
Wendy Lecot, Head of Strategic Alliances and Digital Marketing Innovation at HyperX, commented: “HyperX is excited to partner with OCSA to help build and develop a strong and diverse student population that is the next generation workforce by using gaming as one of many critical tools in education, now and in the future. Gaming has become an influential part of our day to day lives and helps all students to achieve their very best.”
In addition to the donation of peripherals, the partnership will see HyperX and OCSA provide virtual assistance to students who want to learn about gaming and technology careers. HyperX will also offer gaming and esports career panel discussions with students, whilst encouraging student participation on consumer insights panels for product feedback.
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Patrick Williams, the director of OCSA’s Digital Media Conservatory added: “HyperX is a perfect partner for OCSA and we are thrilled they have provided the necessary technology to support the inauguration of our esports programme and make it successful. Esports takes the form of organized, multiplayer video game competitions.
“Instead of students playing video games in isolation at home, esports clubs create a community of boys and girls who enjoy gaming and related activities. We are excited to take the enthusiasm of gaming and use it as a vehicle for science, entrepreneurship, team building, technology education and a future career.”
OCSA hopes that this partnership will create a positive impact on the school’s expanding esports club, which is part of the North America Scholastic Esports Federation (NASEF). Seventy-five per cent of students in OCSA’s Digital Media Conservatory are female, notes OCSA, with gender equality and representation being an important part of the planned use of its gaming lab and services.
Esports Insider says: HyperX continues to reach new audiences through its vast and diverse partnership portfolio. As future students discover or solidify a love of esports and related career fields, HyperX has put itself in a position to be remembered as a brand that helped them get there.