North American organisation Oxygen Esports has announced a partnership with energy drink brand G.O.A.T. Fuel.
According to the release, the partnership is set to include a range of ‘brand awareness initiatives’, with the activations focusing on gamer health and performance. Details regarding what the activations will entail have not been revealed.
Moreover, Oxygen Esports’ players will be provided with G.O.A.T. Fuel gear and energy drinks.
Murphy Vandervelde, Co-Founder of Oxygen Esports, commented: “We could not be more thrilled to be working with the G.O.A.T. Fuel team.
“With the majority of our leadership team having played collegiate and professional athletics, we know how important high-quality fuel is to driving high-level play. We are excited to provide our players with the clean boost of energy they need to reach peak performance and get a leg up on the competition.”
G.O.A.T. Fuel is a family-operated business co-founded by NFL Hall of Famer Jerry Rice in 2019. The brand joins the likes of gaming-glasses manufacturer GUNNAR Optiks and esports apparel firm Skullz as partners of Oxygen Esports.
Rice added: “We love the gaming community, and we’re so excited to be fueling Oxygen’s industry-leading roster of G.O.A.T. gamers as they pursue greatness in the virtual arena.
“Gaming at the highest level requires intense energy and focus, making G.O.A.T. Fuel the perfect product to help the world’s best elevate their impact.”
Since its inception in May 2020, Oxygen Esports has launched competitive rosters in Rainbow Six: Siege, Rocket League, Fortnite, Hearthstone, and VALORANT. The organisation’s Rainbow Six team is currently gearing up for the Six Invitational in Paris, which is set to commence on May 12th.
Esports Insider says: Energy drinks and esports have been synonymous with each other for years, so it’s not surprising to see G.O.A.T. Fuel partner with an esports organisation. Given that Oxygen Esports is set to be showcased at the Six Invitational, it’s a smart move to secure the partnership now as it will undoubtedly bring more brand exposure to G.O.A.T.