Betway partners with G2, BLAST reveals Fortnite collaboration | ESI DIGEST #46

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

On this week’s ESI Digest we cover, Betway’s partnership with G2 Esports, BLAST producing the FNCS All-Star Showdown, LCO’s naming rights deal with DoorDash, Glen Calvert’s Fnatic departure, and Power League Gaming’s new facility.

This edition of the ESI Digest is in partnership with GRID Esports.

Exclusive: Betway and G2 Esports team up in ‘next level’ partnership

Online bookmaker Betway has announced a partnership with Berlin-based esports organisation G2 Esports.

According to a release, the two-year agreement will see Betway and G2 Esports collaborate on a series of fan-focused promotions focused on ‘encouraging growth across multiple channels’. This includes conducting and co-creating show matches, live streams, fan activations, giveaways, and a variety of other video content.

BLAST partners with Fortnite to produce FNCS All-Star Showdown

BLAST x Fortnite
Credit: BLAST

Esports tournament organiser BLAST has partnered with free-to-play battle royale game Fortnite to produce the inaugural Fortnite Champion Series All-Star Showdown.

The event is set to commence on June 23rd and features a $3m (£∼2.12m) prize pool.The All-Star Showdown will mark the halfway stage of the 2021 Fortnite Champion Series (FNCS). 

LCO naming rights deal with DoorDash

LCO x DoorDash
Credit: LCO

Oceanic League of Legends competition, the League of Legends Circuit Oceania (LCO), has announced a naming rights partnership with delivery platform DoorDash.

The league, which is operated by ESL Australia, will now be known as the DoorDash League Of Legends Circuit Oceania (DoorDash LCO) for the remainder of 2021.

Fnatic COO Glen Calvert announces departure

Glen Calvert has announced that he has stepped down as the Chief Operating Officer (COO) of European esports organisation Fnatic.

The announcement was made by Calvert, via a LinkedIn post, on Friday. Calvert joined Fnatic in early 2019 following a seven-year stint at Affectv (now Hybrid Theory), a company he founded.

Power League Gaming unveils 10,000-square-foot facility

Dubai-based esports and gaming company Power League Gaming (PLG) has revealed its 10,000 square-foot production facility.

The studio will be used for branded content creation, production and live broadcasts in the MENA region. According to the release, the studio was designed to ‘deliver outstanding esports and gaming content for regional and global audiences’.

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ESI Digest, in partnership with GRID Esports, is part of the ESI Podcast Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.