Esports and gaming brand Envy Gaming has announced a strategic partnership and investment in Botisimo, a company that provides tools for streamers on multiple platforms.
According to the release, Botisimo offers ‘chatbot, live stream marketing, analytics, and audience activation tools that integrate with users across multiple streaming platforms’. This includes Twitch, YouTube, Facebook, Discord, and Trovo.
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As a result of the partnership, Adam Rymer, Envy Gaming’s CEO, will join Botisimo as a board member. Moreover, Envy will use Botisimo’s technology for its esports players, streamers, and content creators.
The amount invested by Envy Gaming has not been revealed.
Oscar Armstrong, CEO of Botisimo, commented: “To have such a respected esports organization like Envy Gaming invest in our company only continues to validate Botisimo as a leader in our industry. Through Envy Gaming’s strategic partnership, we look forward to rolling out new features that will continue to accelerate the growth of the esports and live streaming industry.”
According to the release, Envy Gaming joins Mason Bridge, LLC, as an investment partner in Botisimo.
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Rymer added: “Envy’s investment in Botisimo is an exciting and strategic alignment between two North Texas-based organisations pushing for important advances in entertainment technology. Envy’s investment in Botisimo is an exciting and strategic alignment between two North Texas-based organisations pushing for important advances in entertainment technology.”
Envy’s new partnership and investment follows on from the organisation raising $40m (~£28.7m) through an investment round led by Gray Television in March.
Esports Insider says: Envy Gaming’s investment in Botismo will surely provide them with a set of tools to make better content for its streamers. It’ll be interesting to see how Botismo will continue to develop now that it has the backing of an esports organisation.