Oceanic tournament organiser and broadcasting company LetsPlay.Live has announced a year-long partnership with electronics firm LG New Zealand.
The agreement, which according to the release officially began in May, sees LG secure LPL Pro CS:GO naming rights for the current season.
RELATED: LetsPlay.Live secures MKTG Sports & Entertainment partnership
In addition, LPL’s studio in Auckland’s Sky Tower will also be fitted with LG OLED TVs and LG UltraGear gaming displays.
Duane Mutu, Managing Director of LetsPlay.Live, commented: “LPL recognises the global technological force that is LG. We are thrilled to partner with a world-leading brand that fits perfectly within the gaming and esports space.
“Support from LG will help to strengthen LPL’s broadcast delivery, and allow top players to experience their world-leading LG OLED televisions and LG UltraGear products.”
Alongside being integrated into LPL’s CS:GO series, LG is expected to be featured across other LPL Pro broadcasts. This also includes Rainbow Six Siege’s Oceanic Challenger League and the 2021 VALORANT Oceania Tour.
RELATED: LG renews partnership with collegiate esports series Battle Academy
Last week, the LPL sealed a partnership with agency MKTG Sports & Entertainment. Moreover, the company announced a deal with KRAFTON in May to help fund LPL’s PUBG leagues.
Kieran Chapman, National Marketing Manager LG New Zealand, added: “LPL is a great partner for LG New Zealand, enabling us to showcase to the gaming community our key gaming tech: our World’s No.1 OLED TV brand and our gaming monitor range of LG UltraGear.”
Esports Insider says: After securing a range of publisher deals so far in 2021, LPL has now partnered with a notable non-endemic brand in LG. It has yet to be fully seen how much LG will be integrated into LPL’s broadcasts, however, the deal certainly highlights the company’s continued growth within Oceania.