Overwatch League franchise Washington Justice has expanded its deal with PenFed Credit Union for the 2022 season.
As part of the deal, the credit union has launched a Washington Justice-branded credit card. Alongside the card’s launch, PenFed’s logo will feature on the franchise’s jerseys during league matches.
During the 2021 season, the union collaborated with Washington Justice on a range of virtual experiences during homestand weekends.
Mark Ein, Owner of Washington Justice, commented on the launch of the credit card in a release: “The Washington Justice Power Cash Rewards Card establishes a new, unique credit card experience for Overwatch League fans all over the country.
“This card represents a partnership that serves communities to get the most out of their purchases and to provide opportunities for Justice fans to show their support and become members of the PenFed family.”
According to the release, Washington Justice is the first esports franchise to launch a branded credit card. Nevertheless, a similar concept has been executed by other organisations including EVOS Esports, which launched a branded debit card in collaboration with Bank Mandiri earlier this year.
James Schenck, President and CEO of PenFed Credit Union, also spoke on the news: “PenFed is proud to partner with The Washington Justice and make history with the first esports team-branded credit card. The passion and enthusiasm of Justice players and fans is wonderful to witness, and we are excited to expand our partnership and welcome even more Justice fans as PenFed members.
“PenFed and The Washington Justice embrace the same innovative and enthusiastic spirit, and we look forward to growing our partnership.”
Esports Insider says: The expansion of PenFed Credit Union’s partnership with Washington Justice is a sign that the initial agreement was relativly successful. By releasing a branded credit card, it’s a niche way for fans to show their support for their favourite team.