UK-based organisation Endpoint CeX has announced it will launch fan tokens on blockchain-based fan engagement and rewards application Socios.com.
The deal, in partnership with blockchain provider Chillz, sees Endpoint become the first UK esports organisation to join the application.
The fan token offering (FTO) will take place on November 18th. Token owners will gain access to a number of benefits including access to exclusive content and the ability to vote on monthly polls that will impact decisions made by Endpoint CeX.
Peter Thompson, COO of Endpoint CeX, spoke on the launch in a release: “We are extremely pleased to bring the next level of fan engagement to our ever-growing and amazing supporters. Partnering with Socios.com on the launch of our Fan Token is really going to help change the way we nurture and develop UK esports, especially alongside the launch of the new Endpoint HQ in 2022.”
“We are excited to invite our fans to help shape the future of Endpoint CeX and be able to reward them in new and innovative ways.”
Endpoint CeX is the sixth esports organisation to launch a fan token on Socios.com alongside Team Vitality, Natus Vincere, and Team Alliance. AC Milan, Atlético Madrid, FC Barcelona, Manchester City, and Paris Saint-Germain are among the traditional sports clubs that have fan tokens on the fan engagement platform.
The application becomes the seventh partner of the esports organisation, joining the likes of noblechairs, Thrustmaster, and Overclockers UK on its roster.
Alexandre Dreyfus, CEO of Chillz and Socios.com, added: “We’re delighted to welcome Endpoint CeX to Socios.com as our sixth partner in esports and the first from the UK.
“We’re fully committed to creating amazing opportunities for Endpoint CeX fans around the world and look forward to revealing more about this partnership – including details on the groundbreaking first poll – soon.”
Esports Insider says: With a number of other organisations successfully launching a fan token on Socios.com, it’s no surprise to see Endpoint CeX reap the rewards the blockchain possesses. Fan tokens are an interesting way for organisations to cultivate fan engagement, whilst also creating another stream of revenue. From the perspective of the fan, it’s a great way to engage with their favourite team.