ONE Esports, the esports venture of sports media company ONE Championship, has announced a partnership with global investment management organisation Franklin Templeton.
According to the release, the aim of the partnership is to introduce Franklin Templeton’s brand and build its awareness within the esports community.
Carlos Alimurung, CEO, ONE Esports, commented: “Today we are pleased to announce a new partnership with Franklin Templeton, a leader in the financial services industry. This partnership not only signifies the growing interest in esports from financial institutions but also serves as a testament to ONE Esports’ ability to help introduce new partners into esports.
“The growing esports demographic is definitively Gen Z and Millennial; consequently, brands who seek to future-proof their businesses are spending more time and resources to connect and engage with esports fans.”
Despite only being recently announced, the collaboration first kicked off in September when the investment management firm sponsored the Wild Rift SEA Championship 2021. Moreover, ONE Esports has also run various activations to promote Franklin Templeton on its website.
The company joins the likes of foodpanda Thailand, FWD, Marriott Bonvoy and McDonald’s Philippines as a partner of ONE Esports. Earlier this year, ONE Esports teamed up with Mobile Legends: Bang Bang developer and publisher MOONTON to present the MPL Invitational 2021.
Tariq Ahmad, Head of Asia Distribution, Franklin Templeton, added: “We are delighted to partner with ONE Esports in enabling financial awareness amongst the next generation of investors. This partnership provides a new platform for us to showcase our brand and provide educational content on investing for esports fans and competitors in Southeast Asia.”
Esports Insider says: ONE Esports continues to attract a wide variety of non-endemic brands. Franklin Templeton’s aims for this partnership has been outlined very clearly, with the company looking to boost its reputation within esports. It’s interesting to see the company select the SEA region as a way of expanding into the sector.