The Chiefs enters partnership with JLINGZ Esports

Australian esports organisation The Chiefs Esports Club has announced a partnership with Jesse Lingard-owned esports organisation JLINGZ Esports.

As a result of the deal, the two parties will collaborate to expand both brands alongside developing an esports academy for aspiring players.

Chiefs x JLINGZ Esports
Image credit: Chiefs Esports Club, JLINGZ Esports

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The initial period of the two-year partnership will focus on Rainbow Six: Siege, a title where both organisations field rosters in their respective regions, and collaborations with existing partners.

Lingard commented on the deal in a release: “I’m hugely excited for this partnership. Everyone knows I want to compete at the highest level in everything I’m involved in, and The Chiefs are perineal winners in the esports space so joining forces was an amazing opportunity. We’re both dedicated to the development of our teams on the international scene which will allow us to connect to global audiences and fans which for me is really exciting.

“We’re also committing to the development and creation of opportunities for young aspiring esports athletes at grassroots level, so together we’ll be able to create and offer something previously not seen which we can all be proud of. It’s a really exciting time for both our organisations and I cannot wait to get started.”

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According to the release, details on the esports academy are set to be revealed in the ‘coming months’. The Chiefs and JLINGZ Esports will look to develop a clear pathway for players, as well as routes for staff, to make their way into the esports industry.

Nick Bobir, CEO of The Chiefs, also spoke on the collaboration: “This partnership will open global opportunities for both clubs that will enable us to authentically connect with international fans. We are very excited to combine the expertise from esports and elite traditional sports.

“For us, this is a step towards bridging the gap between the two regions, and creating more opportunities for teams, players, and brands.”

Esports Insider says: This partnership will enable The Chiefs and JLINGZ esports to connect with fans in new markets. Moreover, both organisations will gain valuable expertise from each other.

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