North American esports organisation Oxygen Esports has partnered with drinkware brand Ice Shaker.
As a result, Ice shaker will become the official Performance Bottle and Shaker Partner for all Oxygen Esports rosters. Moreover, the drinkware brand will offer performance consulting services to Oxygen Esports.
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Both entities revealed that the cooperation is an extension of the partnership between Oxygen Esports and the Gronkowski family.
Oxygen Esports is an American esports organisation based in New England. The company recently merged with Call of Duty League franchise Boston Uprising and fields teams across a number of esports titles. This includes Overwatch, VALORANT, Halo, Rocket League and other competitive rosters.
Murphy Vandervelde, Co-Founder of Oxygen Esports, noted: “We are elated to expand our partnership with the Gronkowski family and welcome Ice Shaker as a partner for all of our rosters. With most of our leadership team having played collegiate and professional athletics we know how important it is to equip our athletes to perform in-game, during practice and off the stage.”
The Gronkowski family announced their involvement in Oxygen Esports late last year. Ice Shaker is the first business owned by the family to become an official Oxygen Esports partner. The brand specialising in insulated drink bottles for athletes and gamers.
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Chris Gronkowski, Founder and CEO of Ice Shaker, added: “Gamers need a bottle that will keep their drinks cold all day, won’t spill, won’t sweat and can mix their favourite energy drinks. Ice Shaker is the perfect gaming bottle, and we are excited to see OXG stay hydrated with a bottle that was built for the best.”
Esports Insider says: The first partnership between the Gronkowski family and Oxygen Esports is the most straightforward one: high-tech drink bottles. The bottles themselves provide great branding opportunities in the future. Moreover, teaming up with Oxygen Esports will bolster Ice Shaker’s brand in the esports space.