Team Pacquiao GG, an esports organisation owned by boxer and Philippines Senator Manny Pacquiao, has partnered with the metaverse development platform MetaGoons.
According to a release, the two companies will work together on content and charity initiatives alongside a non-profit Axie Infinity scholarship program.
As a result of the deal, MetaGoons becomes the exclusive metaverse gaming partner of Team Pacquiao.
This is the first high-profile partnership for Team Pacquiao GG since the company’s founding in late 2021. Supported both by Manny Pacquiao and esports company Veloce Esports, TPGG is based in the Philippines and is currently focused on content creation and community building, with no professional players signed as of yet.
The partnership announcement comes alongside the conclusion of a $2m funding round by MetaGoons, a ‘metaverse platform’ that aims to become the first holistic metaverse gaming, entertainment, investment and development guild. The company announced plans for further investment in the play-to-earn gaming ecosystem and the blockchain gaming industry.
MetaGoons co-founder Donnell Wright, said: “Manny’s ethos of community, competition, and charity, aligns perfectly with our fighter mentality of being rebels of the status quo, always trailblazing the unbeaten path. We are incredibly proud to be joining TPGG’s journey whilst supporting Manny’s vision for the future of esports and gaming within the Philippines.”
This partnership is also the first esports-focused deal for MetaGoons. The play-to-win gaming sector in Southeast Asian markets is experiencing rapid growth, and esports organisations are increasingly partnering with blockchain-focused companies, such as the recent partnership between EVOS Esports and the metaverse game Avarik Saga.
Esports Insider says: Partnering with an influential Philippine company immediately after announcing a funding round is a fast move for MetaGoons. Since the play-to-win market is growing incredibly fast in SEA, it makes a lot of sense for MetaGoons to work with Team Pacquiao GG to bring more events and activations into the region.