Cryptocurrency exchange FTX US has partnered with esports infrastructure company Nerd Street Gamers for a variety of projects.
FTX will become a presenting sponsor of Nerd Street Gamers’ national schedule of community events, as well as a partner for the upcoming Nerd Street Championships in Summer 2022. Additionally, FTX will power Nerd Street’s crypto payments.
The Nerd Street Championships is a series of esports competitions across a number of titles that are open to all players. The company announced that this year’s edition will hand out more than half a million dollars as prize money.
Brett Harrison, President of FTX, commented: “FTX US has a strong focus on making sure our industry – crypto – is a safe, accessible place for all types of people. That’s why as a gamer and esports fan, I’m proud to support Nerd Street’s mission likewise to bring esports to everyone.
“Their platform is unlocking a massively untapped market of gamers that want to participate but lack access and we’re excited to support their growth.”
FTX is most known for its naming rights partnership with North American esports organisation TSM last year, which was one of the largest sponsorships deals in esports history. The crypto exchange was also named the official crypto exchange of the LCS, North America’s League of Legends series.
John Fazio, CEO, and Founder of Nerd Street Gamers, added: “Every time a new paradigm in technology opens up – the internet, web browsers, mobile phones, or social networks – there is always a lot of noise, and the majority fails to sustain beyond the initial hype.
“With blockchain, it’s been no different. Our partnership with FTX US is focused on arming our gamers with context and knowledge to cut through the noise of getting rich quick schemes and see the real value of this new technology.”
Esports Insider says: FTX is one of the largest crypto exchanges and Nerd Street has had an immensely successful 2021. The two brands working together is a smart idea, especially given the presence in esports FTX has built during 2021.