Indian streaming platform Loco retains NBA 2K League broadcasting rights

Indian esports and gaming streaming platform Loco has retained broadcast rights to show the NBA 2K League in the country.

As a result, the platform will continue to broadcast the league as part of its ‘multi-year partnership’ first established in 2020.

(ESI Illustration) Image credit: Loco, NBA 2K League

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From April 21st, Loco will show all matches from the fifth NBA 2K League season. The latest edition of the league will feature a $2.5m (~£1.92m) prize pool, a 65 per cent increase on last season’s prize pool.

According to the release, the streaming platform’s campaign promoting the league has generated 19m impressions in the region since 2020.

Brendan Donohue, President of the NBA 2K League, spoke on the deal: “As a league with teams, fans and players from around the globe, for the second full year, we’re excited to continue our partnership with Loco and provide the passionate fans in India the opportunity to watch the best 2K players in the world battle it out in 5v5 and, for the first time in 2022, 3v3 competitions.”

Following its latest funding round last month, Loco has continued to consolidate its position as one of the region’s largest streaming platforms. Since 2020, the company has also secured partnerships with the likes of Velocity Gaming and Fnatic.

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Anirudh Padwin and Ashwin Suresh, Founders of Loco, also commented: “The NBA 2KL has received incredible viewership on Loco over the past 2 years and we are happy to be extending the association for future seasons.

“We expect to see the Indian 2KL community grow multifold, further fueled by Loco’s own growth. Our focus will be to work with the NBA 2K League team to offer Indian fans the highest quality of entertainment and increase brand affinity for this category of esports.”

Esports Insider says: Esports in India is continuing to grow. With Loco retaining rights to show the NBA 2K League, the platform maintains an impressive offering of tournaments for its users to watch. 

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