Generationz Gaming Entertainment, a subsidiary of Canadian esports and iGaming company React Gaming Group, has signed a white-label agreement with Philippine iGaming licence-holder HHRP Inc.
As a result of the agreement, Generationz will operate LOOT.BET’s esports wagering platform in the Philippines on HHRP’s site on a revenue-sharing basis, pending certification from iGaming certification service Gaming Laboratories International.
HHRP owns one of only four online gaming licences in the Philippines, according to React Gaming Group, which added that the Philippines is a ‘large market’ with a population of over 109 million people.
The agreement will see the React subsidiary use its esports wagering platform LOOT.BET on HHRP’s approved platform & site in the Philippines, the company told Esports Insider.
The iGaming Group said its partner HHRP will operate React’s white-label platform ‘as its own’ to its domestic customers, and that React would in turn receive an undisclosed portion of the revenue generated.
React Gaming Group, which rebranded from Intema Solutions in April, bought LOOT.BET parent company Livestream for $14.75m (~£10.97m) in January.
The deal with HHRP is part of plans by the Canadian iGaming company to expand both its B2B and B2C offering. “This agreement is part of our two-pronged growth strategy to expand LOOT.BET’s reach into the B2C and B2B markets,” Laurent Benezra, President and CEO of React Gaming, said in a release.
“The advantage of the B2B market is that LOOT.BET’s platform will be offered to established customer bases, thus involving no customer acquisition cost on our part… The great thing about this model is that we can replicate it in multiple markets and with multiple online gaming providers at minimal cost.”
React Gaming Group is a publicly-traded Canadian esports holding and iGaming company, currently trading on the TSX Venture Exchange under the symbol RGG. It operates LOOT.BET, social gaming platform Compete.gg, as well as esports teams Parabellum Esports and Team BloodHounds.
Esports Insider says: White-labelling its platform out to B2B customers appears to be an easy, low-cost and low-risk way to enter new markets. This deal seems a win-win and a solid revenue-generating addition for the publicly-traded esports company.