Belong Gaming Arenas, a subsidiary of esports and gaming technology company Vindex, has unveiled a new esports and gaming centre in Philadelphia.
The King of Prussia Arena will hold a grand opening event on June 24th – 26th and becomes the home of the city’s amateur esports team, the King of Prussia Vikings.
Located at the King of Prussia Mall, visitors to the Arena will have access to 72 gaming stations, all equipped with gaming PCs and consoles. In addition, the facility is outfitted with several TVs and seating areas to accommodate community watch parties for esports tournaments and events.
Another Vindex owned-entity, esports solutions company Esports Engine, will provide competitive programming to establish a local amateur esports ecosystem and talent development pipeline in Philadelphia and across the rest of the country.
The King of Prussia Arena is the Belong’s sixth US-based facility. The company also boasts a network of 25 locations in the UK. According to the release, additional gaming centres will open across the US in the coming months.
Mary Antieul, VP of Strategy at Belong Gaming Arenas, commented: “Gaming has expanded to become so much more in the last several years – it’s now a way to learn, socialise, and stay connected with others. Philadelphia has a strong gaming culture and we’re excited to provide a safe and inclusive environment at Belong so that it continues to grow.”
Ever since announcing its major US expansion, Belong seems to be increasing its focus on collegiate esports. Recently, the company partnered with College CoD (CCL) to host its first live LAN Playoffs event at its Columbus location in May.
Earlier this year, Belong also expanded its partnership with gaming brand OMEN to become the title sponsor of the Arena Clash and Arena Cup competitions.