Indian fan engagement startup STAN has announced partnerships with Indian esports organisations OR Esports, TEAM iNSANE and Blind Esports.
Both OR Esports and Blind Esports have named STAN as their official NFT and digital collectibles partner. Moreover, TEAM iNSANE and Blind Esports will incorporate STAN’s branding into their content and other commercial activities.
The partnerships will come into place to help the three esports organisations create a dynamic ecosystem for their fans and increase engagement, according to a release. On that note, TEAM iNSANE has also signed an NFT and collectibles agreement with STAN.
As part of the partnerships, the three organisations — which all host Battlegrounds Mobile India (BGMI) teams — will participate in livestreams and talk shows to cater to the BGMI community.
In addition, STAN has also revealed plans to organise fan meetups and other media and social engagement activities with the players and content creators of TEAM iNSANE and Blind Esports.
Nauman Mulla, Co-Founder and COO of STAN, commented: “We are happy and proud to partner with some of India’s leading and most popular BGMI organisations – OR, iNSANE and Blind Esports. Associating with such a talented group of esports athletes is a matter of pride and quite important for us at STAN to empower the nation’s esports fan community at large.
“Keeping the same in mind, we look forward to a long-term, fruitful partnership with these teams, while we parallelly empower fans and bring them closer to their favourite athletes and creators by using NFTs and being a Web3 enabler platform.”
The Indian fan engagement platform already has several NFT-related partnerships with other local esports organisations, such as Nodwin Gaming, Black Flag Army and Hyderabad Hydras.
Earlier this year, STAN also teamed up with GodLike Esports to provide fans with non-NFT digital collectibles, as well as other activations and experiences.