July 2022 saw esports betting entities across the scene secure a variety of partnerships, ranging from traditional sponsorships to collaborative esports betting deals. Click the respective links below to read the full story.

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Game developer and publisher Riot Games has partnered with React Gaming Group to provide the Canadian esports and iGaming company with access to League of Legends‘ API.

The partnership will give users on React’s peer-to-peer (P2P) tournament platform, Compete.gg, the ability to track performance data from matches more accurately than before. The Riot Games API will allow the Compete.gg platform the ability to communicate directly with Riot’s servers, producing reliable data on player performance and match history.

Real Luck Group, the parent company of esports betting platform Luckbox, has appointed Daniel Sanders as its Director of Marketing.

Sanders joins following a seven-month spell as the Senior Global Marketing Lead at Tencent Games. In his role, Sanders will lead the marketing strategy for Luckbox, as the company aims to improve its player acquisition during the second half of 2022. 

Esports and data analytics company HUDstats has announced a multi-year partnership with betting service provider Sports Information Services (SIS).

As a result of the deal, HUDstats will use its analysis technology to distribute esports data from SIS’ virtual basketball and football streams to create real-time esports betting products.

React Gaming Group, the parent company of esports betting platform LOOT.BET, has announced a partnership with esports odds provider Oddin.gg.

As a result of the deal, Oddin.gg will provide LOOT.BET with its esports odds feed. Moreover, the company will look to help React’s platform scale its operations worldwide.

Esports betting odds provider Oddin.gg has partnered with crypto casino operator Duelbits for its recently-launched sportsbook.

According to the release, the esports division of Duelbits’ sportsbooks will receive Oddin.gg’s esports odds feed and risk management services. First established as a crypto casino, Duelbits recently made the move to open up a sportsbook division.

Tiidal Gaming, the parent company of esports betting solutions firm Sportsflare, has announced a licensing agreement with esports data provider Bayes Esports.

The deal will see Sportsflare use live data garnered by Bayes Esports to help develop the firm’s suite of esports odds products. Sportsflare’s esports odds products includes bet builder, pre-match/inplay odds and player proposition markets.

Esports betting company GG.BET has expanded its partnership with tournament organiser PGL to sponsor the PGL Major Arlington 2022 which takes place between August 4th-14th.

As a result of the partnership, fans will be able to keep track of GG.BET’s live odds during PGL’s streams. This is the third PGL Major that GG.BET has sponsored.