Betting content and data company BETER has bolstered its iFrame solution with the introduction of a new statistics widget.
The new feature will provide more information on CS:GO and Dota 2 games as well as player performances. This includes hero picks, statistics on current and past matches, lineups and pick/bans.
BETER claims the widget will help bettors make more balanced betting decisions. The feature will only be available for CS:GO and Dota 2 events with historical data of over three months.
Nevertheless, BETER has stated that it plans to add more statistical options to its iFrame solution in the future. Launched earlier this year, BETER’s iFrame solution has an engagement-oriented UI which allows players to place bets whilst also creating a ‘Twitch-like’ experience across a range of esports events.
Per research provided by BETER, the new statistics widget is supposed to increase event betting turnover by circa 30%, as well as attract more esports fans to its product.
Alongside its solution, BETER also creates betting products across both esports and traditional sports through its various verticals (BETER Esports, BETER Gaming, BETER Sports and BETER Live). For BETER Esports, the company creates a range of competitive fast-paced gaming content for bookmakers, such as FIFA and NBA 2K matches.
Earlier this year the company secured notable partnerships with data companies Abios and Bayes Esports to help bolster its esports operations and integrate further into the industry. BETER also promoted Evgeniy Bekker to the newly created role of Esports General Manager in October 2022. Bekker is now tasked with developing esports betting products and working closely on esports-related assignments.