October 2022 saw a multitude of esports betting entities make significant strides in their development. Whether its securing new ambassadors, expanding into the US or launching solutions, esports betting companies are certainly looking to end the year on a high.
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Esports betting has become a prominent player in the esports industry, particularly across CS:GO and Dota 2. Together with League of Legends, these three titles are often dubbed ‘the big three’ within esports betting circles simply due to their popularity among customers.
That popularity has fueled significant growth over the last 10 years. Esports fans are getting older, and bookmakers are looking to target a younger demographic than traditional sports bettors.
Esports Insider spoke to prominent personnel at online bookmaker Pinnacle to help map out esports betting’s 10-year journey — a tale of regulations, sponsorship and integration.
Esports betting and entertainment company Esports Entertainment Group has closed down its esports-focused sportsbook Vie.gg.
The decision was revealed via an email to users of the platform on October 25th, 2022. The letter was later obtained by esports gambling newsletter Sharpr. The site will remain active until November 1st, during which time users can log in and close accounts. The remaining balances will be returned via physical check, Trustly or VIP Preferred.
Multinational esports organisation 00Nation has announced a partnership with betting website Parimatch.
As a result of the deal, Parimatch will have its logo displayed on 00Nation jerseys, as well as on the organisation’s social media channel and content. According to Parimatch International CEO Anton Rublievskyi, the deal is a move towards expanding the betting brand globally, while also attracting new customers to the platform.
Betting site Rivalry has partnered with gamification company Low6 to launch free-to-play esports pick’em games.
The first games allow Rivalry users to make bracket predictions for the 2022 League of Legends World Championship as well as The International 2022. According to the release, players have the opportunity to win over $25,000 (£21,606) across both pick’em competitions.
Esports gambling platform GG.BET has announced a partnership with Dota 2 Hero Guides author Michael Yossef ‘Torte de Lini’ Cohen-Palacios.
The partnership will see Cohen-Palacios release a series of in-game guides in collaboration with esports players. The guidemaker will also share his experience and knowledge of game mechanics through exclusive vlogs.
German esports data company Bayes Esports has expanded into the United States and will now operate in New Jersey and Colorado.
The data company has also expanded its partnership with betting company bet365 in the region and has become an official licensed esports data supplier in the two mentioned states. Bayes Esports is primarily known for being a provider of data for esports tournament organisers, game publishers and betting platforms.
Esports data company GRID Esports has received the IBIA Data Standards accreditation from the International Betting Integrity Association (IBIA).
GRID is the first esports data company to receive accreditation from the IBIA. To achieve this, GRID has fulfilled the IBIA’s requirements when it comes to the quality of data collection and distribution in esports betting.
Esports betting services provider Oddin.gg has secured a licence to become an official betting supplier in the Canadian province of Ontario.
The licence, provided by the Alcohol and Gaming Commission of Ontario (AGCO), will allow Oddin.gg to offer its solutions in the province in the future. Oddin.gg is an esports odds provider based in Europe, focusing on odds feeds, iFrame solutions and risk management to clients from the esports and betting industries.