Dignitas parent company partners with NXT Level as Agency of Record

Image credit: NXT Level Sports and Entertainment / Dignitas

New Meta Entertainment (NME), the parent company of esports organisation Dignitas, has signed NXT Level Sports and Entertainment as its partnerships consultant and sales agency of record.

NXT Level will lead the partnership strategy for Dignitas going forward. Moreover, the company will lead business developments for Dignitas teams and creators.

Going forward, NXT Level will take over all partnership duties for NME, as well as its business development. NXT Level Managing Partner Adam Cross also noted that the first goal is to secure a naming rights partner for each of Dignitas’ teams. The companies did not share any other specific details about the partnership, apart from the fact that the agency will work with both the Dignitas teams and its roster of talent.

Founded in 2003, Dignitas is most known for its CS:GO and League of Legends roster, the latter of which competed in the LCS. The organisation also currently fields rosters in Fortnite and Rocket League. Dignitas was notably acquired by basketball franchise Philadelphia 76ers in 2016.

New Meta Entertainment is a company created to host all the properties owned by the Harris Blitzer Sports and Entertainment (HBSE), as well as Susquehanna International Group and Delaware North. NME is also the owner of Raidiant, a platform focused on empowering women in gaming and esports.

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Adam Cross, Managing Partner of NXT Level Holdings, commented on the news: “Dignitas is one of the most successful and innovative esports organisation in history with championships dating back to 2003. They have seen success in the games they play as well as on the business side of esports and gaming helping their partners break through the clutter and achieve their marketing objectives.

“We are honoured for the opportunity to work with Dignitas, their current and future partners, and passionate fanbase in the pursuit of securing Naming Rights Partners for each of their teams.”

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Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.