Singaporean gaming and esports company EMERGE Group has secured $2.2m (~£1.83m) in its latest funding round.
Led by Farquhar Venture Capital and Arcane Group, EMERGE Group will use the funds to expand its presence in Southeast Asia through its EMPLIFIVE and EMPOWER business units.
Founded in 2020 as EMERGE Esports, the startup underwent a rebrand in a bid to differentiate itself through its business units. EMERGE Esports remains an active unit for EMERGE Group and acts as its advertising and consultancy firm.
In addition to the funding, EMERGE Group is collaborating with financial company Mastercard through its startup engagement programme in a bid for its units to become established in Southeast Asia. EMPOWER and EMPLIFIVE were created to ‘resolve different problems faced by content creators’ when attempting to market and advertise themselves.
Prior to securing the funding round, EMERGE Group had secured a range of partnerships to assist with marketing and advertising. In 2021, it partnered with short-form video platform TikTok, social media platform Twitter,and media network Mediacorp.
Alongside the partnerships, the startup has built a notable audience base thanks to its client portfolio which includes content creators and players from organisations such as Boom Esports, Talon Esports and Bren Esports.
Roy Kek, Chief Executive Officer of EMERGE Group, spoke on the funding round: “Despite the tumultuous times and uncertainties due to market factors, we are grateful to our investors and backers for recognising the potential in EMERGE Group.
“We believe that with innovation at the forefront of what we do, we will be able to bring on more opportunities and creative solutions that effectively transform the way our industry functions and how it is being perceived by others.”
