Esports betting services supplier SIS has partnered with Novibet to strengthen the sportsbook operator’s competitive gaming betting content.
As a result of the partnership, Novibet’s LATAM and European customers will be able to bet on various eSoccer and eBasketball matches via SIS’ H2H Global Gaming League.
The H2H Global Gaming League has been designed by SIS specifically for sportsbooks wanting to bolster their betting portfolio by adding esports-focused gaming content. The product consists of players competing in FIFA and NBA2K matches, providing regular competitive gaming content to sportsbooks.
“Partnering with SIS enables us to enhance our sportsbook offering with a dynamic and high-performing esports product suite,” said Giannis Paraschos, Head of Sportsbook Product at Novibet. “SIS’ esports content perfectly aligns with our mission to deliver tailored, high-quality betting experiences.”
The product is part of the growing ‘fast-betting’ trend in which sportsbooks are looking to offer consistent competitive gaming betting content to put alongside more traditional major esports events. Alongside SIS, the likes of BETER and BETBY also offer some form of fast-betting esports-focused product.
According to SIS’ release, its H2H Global Gaming League boosts operator value by up to 10%.
In December 2024, SIS also announced that the H2H Global Gaming League has expanded in the US with FanDuel and bet365. In 2022, SIS was awarded an ESIC Gold Standard certification.
Oscar Murueta Gonzalez, Commercial Executive LATAM at SIS, commented on the partnership: “We’re excited to partner with Novibet to bring our esports product to their customers across key regulated markets.
“This collaboration underscores our commitment to innovation and enhancing the sports betting experience globally, delivering content that drives value, and engagement for operators and players alike.”