Evolution, a player in the live casino gaming space, has announced a landmark agreement to become the exclusive online casino partner for Hasbro, the company behind Monopoly and a host of other iconic board games.
The deal grants Evolution exclusive rights to develop and distribute online casino games based on Hasbro’s extensive intellectual property portfolio, including the world-famous Monopoly brand.
This partnership marks a significant expansion of Evolution’s relationship with Hasbro, following the success of previous collaborations such as Monopoly Live and Monopoly Big Baller.
These titles, which blend classic board game elements with live casino experiences, have become some of the most popular offerings in Evolution’s portfolio and have played a key role in attracting new audiences to online gaming.
Under the new agreement, Evolution will have the exclusive ability to create and launch new online casino games inspired by Hasbro’s brands, leveraging its expertise in live dealer, RNG and game show formats.
The company’s innovative approach has already transformed traditional casino gaming and this deal is expected to accelerate the development of immersive, branded experiences that appeal to both casino enthusiasts and fans of Hasbro’s classic games.
The partnership gives Evolution a unique competitive edge in the rapidly growing online casino market, where branded content and interactive experiences are increasingly in demand.
Hasbro’s intellectual property, which includes not only Monopoly but also other household names such as Clue, Battleship and Yahtzee, offers a wealth of opportunities for creative new titles and cross-promotional campaigns.
Evolution’s CEO, Martin Carlesund, highlighted the significance of the agreement, stating that the partnership ‘cements Evolution’s position as the leading provider of branded online casino content globally.’
Hasbro’s Chief Strategy Officer, Chris Cocks, echoed this sentiment, emphasising the potential for the partnership to ‘bring the magic of Hasbro’s brands to life in new and innovative ways for online players around the world.’
The exclusive deal comes at a time when the online casino sector is experiencing rapid growth, with operators and suppliers seeking to differentiate their offerings through unique branded content.
Evolution’s expanded partnership with Hasbro positions the company to capitalize on this trend, delivering engaging new experiences to players and strengthening its leadership in the global online gaming market.