New Zealand unveils landmark online casino licensing regime with 15 permits up for grabs

Garrett Kerman
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New Zealand
Image credit: gonta65 via Pixabay

New Zealand is set to transform its gambling landscape with the introduction of a comprehensive online casino licensing regime, marking a significant policy shift after years of unregulated offshore activity.

Under the new framework, up to 15 online casino licenses will be auctioned to operators, with the government aiming to launch the regulated market by early 2026.

Announced by Internal Affairs Minister Brooke van Velden, the Online Casino Gambling Bill was introduced to Parliament on June 30th, 2025.

The legislation establishes a structured three-step licensing process: expressions of interest, a competitive bidding phase, and formal applications overseen by the Department of Internal Affairs.

Each license will be valid for three years, with a one-time renewal option for up to five additional years. The regulatory overhaul is designed to address longstanding concerns about consumer protection, harm minimisation and tax collection.

New Zealand’s New System

Currently, New Zealanders spend an estimated NZ$500m (£223.1m) to NZ$900m (£401.8m) annually on online gambling, with much of this activity occurring on offshore platforms beyond the reach of domestic regulation.

The new system aims to channel this expenditure into the local economy, ensuring better oversight and public benefit.

Key requirements for licensed operators include mandatory age verification, strict advertising restrictions, especially a ban on ads targeting minors, and robust harm prevention measures.

Non-compliance could result in fines of up to NZ$5m (£2.2m). Licensed platforms will be permitted to advertise within defined boundaries, a major departure from the 2003 Gambling Act that banned domestic online gambling advertising.

The auction for licenses is expected to begin in February 2026, with licensed operators anticipated to launch in April 2026. Major international brands such as 888, bet365, and Super Group have already expressed interest in entering the New Zealand market.

The bill will now move to the select committee stage, opening the door for public consultation and further refinement of the regulatory framework.

Garrett Kerman is a writer for ESI. He is a seasoned sports and gambling industry news writer and betting analyst. Known for his sharp predictions and in-depth coverage, he provides valuable insights into betting trends and news. Whether it’s in-depth matchups or predictions, Garrett delivers expert analysis and news that resonates with fans and bettors alike.