British automotive engineering firm Cosworth has announced a partnership with sim racing cockpit manufacturer Next Level Racing.
As part of the deal, Cosworth will integrate a range of Next Level Racing sim rigs across its UK facilities and international event activations that range from technical demonstrations to engineering training. The collaboration also includes product giveaways and co-branded marketing initiatives.
The partnership with Next Level Racing continues Cosworth’s expansion into the world of esports. In August 2025, the company joined forces with sim racing platform iRacing to become its official data analysis partner.
“Simulation and esports are no longer niche, they’re fast becoming a core part of how drivers learn, how fans engage, and how technologies are tested,” said Florian Kamelger, CEO of Cosworth.
“By partnering with Next Level Racing, we’re not only equipping ourselves with world-class sim hardware, but we’re building a more complete, more credible proposition across the sim racing ecosystem.”
Founded in 2009, Next Level Racing is one of the longest-standing sim racing hardware manufacturers in the world. In recent years, it has secured deals with the likes of G2 Esports and sim racing platform Simracing.GP.
Has The Sim Racing Bubble Burst?
Following its initial boom period during the COVID-19 pandemic, the growth of sim racing has plateaued despite various investments and initiatives from companies and motorsport governing bodies.
In April, the FIA launched a global sim racing event targeted at women and girls as part of its FIA Girls on Track initiative.
May saw Porsche continue its commitment to sim racing with the launch of a dedicated facility for its factory team in Cologne, Germany, to support its participation in iRacing and Rennsport events.
While the number of high-profile events has declined, sim racing continues to provide a pathway for many motorsport companies to expand into esports.
