North American esports organisation Dignitas has joined forces with convenience store chain ExtraMile, collaborating on a road trip campaign involving the organisation’s Fortnite content creators.
Announced on January 23rd, 2026, the collaboration sees Dignitas content creators embark on a roadtrip from Phoenix, Arizona, to Los Angeles, California, stopping at ExtraMile locations along the route.
The road trip will document the creators producing a range of daily content, along with taking part in activations at select ExtraMile stores in Flagstaff, Arizona, Zion National Park and Las Vegas, Nevada.
“We’re excited to work with ExtraMile to bring fans unforgettable, community-first experiences,” said Jake Clements, VP of Partnerships at Dignitas. “The focus on customer experience aligns so well with our initiatives of providing premier gaming opportunities to our fans.”
The journey ends at the Riot Games Arena for the opening weekend of the League of Legends Championship Series (LCS), where Digintas and ExtraMile will host a fan tailgate outside of the arena featuring a meet-and-greet with the organisation’s players.
Following the road trip, the content creators will host a Twitch stream to show the final video, providing fans insight into the creation process.
Dignitas In 2026
The start of the 2026 season has already proven turbulent before Dignitas begins its LCS campaign. Ahead of the opening weekend, the organisation has unveiled David ‘Mobility Rigley and Brindon ‘Breezy’ Keesey as temporary substitutes. The substitutes come after Ian Victor ‘FBI‘ Huand and Lee ‘igNar‘ Dong-geun encountered visa issues.
Dignitas is one of eight teams competing in the LCS 2026 Lock-In event. The organisation starts its Swiss stage with a match against LYON on January 25th.
The collaboration with ExtraMile continues to combine esports content with physical fan experiences at high-profile events. For the convenience store chain, joining forces with Dignitas is an opportunity to engage with gamers and esports fans from across the United States.
