Playing the river: One start-up’s bet on esports broadcasts

 Twitch effectively categorised esports in April 2020 when the livestreaming platform introduced an ‘Esports’ specific tab onto its homepage. On today’s UI, the category rests alongside Gaming, IRL and Music with the...
Pico and ReKTGlobal

ReKTGlobal unveils partnership with Pico Get Personal

Esports infrastructure company ReKTGlobal has announced a partnership with data marketing platform Pico Get Personal. As a result, the two parties will collaborate to provide ReKTGlobal's partners with first-party data on who is viewing...
Upday x Abios

Abios secures data partnership with Upday’s esports news service Jaxon

Esports data platform Abios has announced a partnership with Jaxon, a new esports news application launched by Samsung and Upday, the company’s main news service. As a result of the partnership, Jaxon’s...

Evil Geniuses launches LoL analytics platform Factor.gg

North American esports organisation Evil Geniuses has announced the launch of a new esports analytics platform called Factor.gg.  The goal of the free-to-use platform is to build upon other data solutions on...
esports marketing

The importance of flexible tools in esports marketing

As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools, such as those offered by Omnicoach, hand creative control over to brands and...
Esports cybersecurity and privacy

Playing with privacy? Privacy and cybersecurity considerations in esports

This article has been written by Sheppard Mullin's Privacy and Cybersecurity Team Leader Liisa Thomas and its Privacy and Cybersecurity Lead Associate Julie Kadish, on behalf of the law firm. This piece...

Esports Media announces Midnite partnership for Esports.gg

Esports Media Inc, the multimedia company behind news outlet Esports.gg,  has announced a partnership with esports and sports betting platform Midnite. The deal will see Midnite provide Esports.gg with data that can...
GRID Esports

Telling better stories with esports data — GRID

By design, everything in esports is measured. It has to be for game engines to do their job. Complicated formulas compute hundreds of variables in milliseconds to determine the results of...
Valve CSGO

CS:GO strategies, analysed: A look at how Bayes Esports analyses data using AI

In this piece, Gustav Geissler, Data Scientist at Bayes Esports, details how Bayes analyses CS:GO strategies using AI.  Choosing and executing a strategy can make or break your game. If two teams of...

YouGov: esports fans twice as likely to notice outdoor ads

Want to grab the attention of esports fans? Take your brand message outside, says YouGov. New research by YouGov found that esports fans in the U.S. and Great Britain are twice as...