Partnerships & Sponsorships

Partnerships & Sponsorships

PCSpecialist x British Rally Championship

British Rally Championship taps AMD and PCSpecialist for esports invitational

The British Rally Championship has tapped AMD and PCSpecialist as leading sponsors of its BRC Esports Invitational Series. Due to the COVID-19 pandemic, the British Rally Championship - much like many of...
McLaren Racing Veloce Esports

McLaren Racing partners with Veloce Esports to expand esports program

McLaren Racing has announced that it has partnered with London-based organisation Veloce Esports to expand its existing esports program. As part of the partnership, Veloce Esports will manage and develop McLaren's sim racing team. RELATED: Logitech...
beastcoast Four Loko

beastcoast cracks open Four Loko sponsorship

North American organisation beastcoast has unveiled Four Loko as its official adult beverage sponsor. The alcoholic beverage brand will activate through 'happy hours,' a series that will "bring together beastcoast's fans and the team's...
Evil Geniuses 2020 Final Rebrand

Evil Geniuses reveals ‘final phase’ of rebrand and LG UltraGear deal

North American organisation Evil Geniuses has unveiled what it calls the "final phase" of its rebrand, including a new logo that more closely resembles the original. Evil Geniuses, which was founded in...
Gen.G Esports Eastern Michigan University

Eastern Michigan University taps Gen.G for esports program

Multinational organisation Gen.G Esports has joined forces with the Eastern Michigan University to devise an esports program beginning in the autumn. The multi-year agreement will result in a program that supports academic enrollment goals. RELATED:...
Gfinity F1 Esports Series Extension

Gfinity continues to operate F1 Esports Series in multi-year deal

Gfinity has announced extended its partnership with Formula 1 to deliver the F1 Esports Series through 2022. The extension will see Gfinity plan and execute the main elements of the F1 Esports Series...
Astralis Group hummel

Astralis Group enters three-year deal with hummel

Danish organisation Astralis Group has established a "comprehensive" three-year sponsorship agreement with Danish sportswear brand hummel. The deal initially includes Future FC and Origen, with Astralis' involvement coming once its deal with Jack...
Team Singularity KontrolFreek

Team Singularity welcomes KontrolFreek partnership

Danish organisation Team Singularity has entered a partnership with controller accessory company KontrolFreek. As a result, Team Singularity has been welcomed into KontrolFreek’s Esports Forge program at the Master tier - the...
Team Rival Ghost Gaming

Team Rival rebrands under Ghost Gaming acquisition

North American esports organisation Team Rival announced that its SMITE team roster and SMITE Pro League franchise slot have been acquired by California-based organisation Ghost Gaming. The team will continue competing in the 2020...
One Tap League Teams

Behind One Tap League, the team-owned CS:GO competition in Spain and Portugal

Many believe esports is in need of change, and evidence of this can be found by putting Counter-Strike: Global Offensive under a microscope. A group of well-to-do organisations - the likes of Cloud9,...