Partnerships & Sponsorships

Partnerships & Sponsorships

Coca-Cola Consolidated x Richmond Raceway eSports

Richmond Raceway eSports partners with Coca-Cola Consolidated

Richmond Raceway eSports Fueled by Sunoco has appointed Coca-Cola Consolidated as its official refreshment partner. Coca-Cola Consolidated - the largest independent Coca-Cola bottler - has received naming rights to Richmond Raceway's development...
CORSAIR Stream Hatchet

CORSAIR strikes partnership with Stream Hatchet

American peripherals and hardware company CORSAIR has formed a strategic partnership with data analytics measurement company Stream Hatchet. Torque Esports' analytical company will work with CORSAIR to identify and measure influencer talent in...

Herman Miller, Logitech G to collaborate on esports-centric furniture

Furniture manufacturer Herman Miller has entered a partnership with gaming accessory brand Logitech G to collaborate on furniture targeted towards esports competitors and streamers. The first collaborative product will be a co-branded...
Mineski Global and PCCL launch Youth Esports Program

Mineski Global partners with PCCL for youth esports program

Mineski Global has established a partnership with the Philippine Collegiate Champions League (PCCL) to launch the Youth Esports Program (YEP). The program aims to "legitimize esports and integrate it" into schools' sports schemes. RELATED: MET Malaysia separates...
Fnatic GamerzClass

Fnatic partners with GamerzClass to produce educational courses

London-based organisation Fnatic has partnered with gaming course provider GamerzClass. As part of the deal, FIFA player Donovan "Tekkz" Hunt will produce his own "educational master" course. RELATED: Fnatic’s Andrew Cooke discusses partnership with UNICEF The...
Chicago Huntsmen Zippo

Chicago Huntsmen sparks partnership with Zippo

Chicago Huntsmen, the Call of Duty League franchise owned by NRG Esports, has sparked a partnership with lighter manufacturer Zippo. The deal will see Zippo release a collection of Huntsmen-branded hand warmers,...
DAIMANI ESL Packages 2020

DAIMANI partners with ESL to provide premium hospitality packages

Zurich-based DAIMANI has entered an agreement with ESL to provide premium hospitality packages at two events in 2020. ESL One Birmingham and ESL Cologne will both have 'Premium Packages' available for purchase...
British Esports Association x NASEF

British Esports Association partners with North America Scholastic Esports Federation

Not-for-profit organisation British Esports Association has entered a partnership with the North America Scholastic Esports Federation (NASEF). The organisations have entered a memorandum of understanding that will see them collaborate on new programs, delivering joint...
UCLA Esports Razer and MSI

UCLA Esports strikes multi-year deals with MSI and Razer

UCLA Esports, the esports program of the University of California, Los Angeles, has entered multi-year partnerships with Razer and MSI. As part of the agreements, UCLA's Esports Training Center has been equipped with Razer peripherals...
Legacy Esports x Samsung

Legacy Esports and Samsung renew partnership for third year

Australian organisation Legacy Esports has renewed its partnership with Samsung Electronics Australia for a third year. In the past two years, Samsung provided peripherals to Legacy Esports' players and supported the organisation's...