NRG bolsters commercial opportunities with AFK partnership
North American esports organisation NRG has announced a large-scale partnership with talent management and marketing…
North American esports organisation NRG has announced a large-scale partnership with talent management and marketing…
UPDATE 28/06/23: A release originally stated that H&M would additionally provide outfits for players competing…
North American beverage and food corporation PepsiCo has announced a partnership with Saudi Arabian esports…
Game developer 2K, the International Basketball Federation (FIBA) and the NBA 2K League have secured…
Turkish esports organisation FUT Esports and North American organisation Luminosity have become the latest teams…
Gaming peripherhals brand Logitech G and car manufacturer McLaren Automotive have announced the Logitech G…
The Saudi Esports Federation (SEF) has announced a partnership with gaming peripherals company Razer. Under…
Man City Esports, the esports division of English football club Manchester City, has announced a…
Indian esports organisation Entity has announced a partnership with European data and viewership platform Esports Charts. As a result of the deal, Esports Charts will provide Entity with access to…
Scandanavian esports organisation Heroic has announced a partnership with Spanish sportswear brand Joma. As a result of the deal, the brand has manufactured Heroic’s new ‘Pro Kit’ line and the…
Gonna Need Milk, an initiative from the National Milk Processor Education Program, has announced a major women’s Fortnite tournament series. The Milk Cup will see North American Fortnite players compete…
Finnish esports organisations ENCE and HAVU Gaming have terminated their partnerships with Finnish PC hardware company Jimm’s PC-Store. The decision follows recent reports and an investigation, where a business owner…
Multinational esports organisation GIANTX has renewed its partnership with scale model car toy brand Hot Wheels. The partnership will see Hot Wheels logos appear on the sleeves of GIANTX players…
Game developer Blizzard Entertainment has announced a new agreement with Chinese technology company NetEase, more than a year after the two entities ended their partnership. This means that Blizzard’s games…