Golden Guardians Madrinas Coffee Partnership

Golden Guardians brews up partnership with Madrinas Coffee

Golden Guardians has announced a new partnership with Madrinas Coffee, including a jersey sponsorship. Golden Guardians is the League of Legends Championship Series (LCS) franchise owned by NBA side Golden State Warriors. Hunter Leigh,...
High School Esports League Spring Major

HSEL Spring Major receives $174K in prizes from MSI

High School Esports League (HSEL) has announced that its Spring Major will award over $174,000 (£130,897.59) worth of peripherals from MSI. The top eight teams across all nine of the approved titles...

Nike and TJ Sports sign four-year partnership deal for LPL

Nike China and the Chinese League of Legends Pro League (LPL) have today announced a four-year partnership that will see Nike become the official and exclusive apparel and footwear partner of...
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PlayBrain Secures $1.9 Million Investment from BITKRAFT Esports Ventures

Japanese esports events organiser PlayBrain has announced it's received a $1.9m (£1.4m) seed round led by BITKRAFT Esports Ventures. PlayBrain will use the investment to scale up its team, accelerate growth and...

Domino’s Pizza becomes official partner of LVP

Liga de Videojuegos Profesional, known as LVP has announced their official partnership with Domino's Pizza. Both parties began their relationship in 2017 when Domino's Pizza partnered with the League of Legends Super...

What’s on this week? – ESI is the Tower Champion – February 19th –...

“What’s on this week?” is ESI’s weekly feature letting you know just what’s going on in the wonderful world of esports in the next seven days. Each week, ESI picks a selection of...
Bombers New Era

Bombers announces New Era as official apparel partner

Essendon Football Club's esports team Bombers has added New Era as its official apparel partner. The apparel brand will provide headwear, a match-day uniform, and travel clothing for the team to wear throughout...

Gambit LoL partners with Viewsonic for LCL Spring

Gambit Esports have announced a new partnership for their League of Legends side – monitor and display producer ViewSonic. The larger partnership between the two comes after an initial project together....
ESL Big Ten Network

ESL and Big Ten Network launch collegiate League of Legends season

Event organiser and production company ESL has partnered with American sports channel Big Ten Network to launch the BTN League of Legends Season. Streamed on Twitch, YouTube, and Caffeine, the collegiate event will...
We Are Nations LCS Store

We Are Nations set to launch official LCS store

Esports merchandising company We Are Nations is set to launch the official merchandise store for Riot Games' LCS on February 15th at 2pm PST (10pm GMT). The two companies launched a partnership last...

Events

HyperX Esports Arena Las Vegas Rainbow Six Siege

Rainbow Six Siege minor heads to HyperX Esports Arena Las Vegas

Ubisoft has teamed up with Allied Esports to bring the upcoming Rainbow Six Siege minor event to HyperX Esports Arena Las Vegas. Taking place on...