Analysing how betting companies are impacting the esports sponsorship landscape
It should come as no surprise that betting companies have identified opportunities in the esports…
It should come as no surprise that betting companies have identified opportunities in the esports…
Brazilian esports organisation paiN Gaming has renewed its sponsorship deal with telecommunications company TIM for…
International esports organisation T1 Entertainment & Sports has signed a deal with CAA Sports, a…
Spanish esports organisation Giants Gaming has announced a partnership with record label Sony Music Spain.…
North American esports tournament and production service company Unified has renewed its agreement with Riot…
Nigma Galaxy, the esports sub-brand of Dubai gaming and esports company Galaxy Racer, has announced…
French esports organisation Team Vitality has extended its partnership with electronics manufacturer Philips Monitors. The…
Games publisher Riot Games has announced a five-year deal with bank Santander. The agreement will cover…
Swedish fan engagement and fantasy esports app E-GO APP (E-GO) has partnered with Calyx.gg, an esports tournament organiser and production company from Saudi Arabia. The partnership will be focused on…
Game developer Riot Games has announced the details about the 2024 EMEA Masters Summer and Spring editions, two European tournaments that gather all the best teams in League of Legends’…
Southeast Asian esports organisation Team Flash has teamed up with esports player academy Gen.G Global Academy (GGA) to launch a League of Legends camp in Ho Chi Minh City, Vietnam.…
Financial services company HSBC has announced a collaboration with South Korean esports organisation T1. The partnership in particular promotes HSBC One, the company’s Hong Kong-focused bank account, with T1’s League…
Benelux-focused League of Legends regional competition Elite Series has announced a major partnership with telecommunications company Orange. The deal will see the league be renamed to Orange Elite Series: League…
League of Legends’ LEC Winter 2024 split has recorded a substantial increase in viewership, becoming the fourth most-viewed LEC event in history. The split saw a total of 830,000 peak…