Cooler Master announces LATAM Crew partnerships

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Taiwanese PC company Cooler Master has announced the teams it will be working with in Latin America. The teams are: All Knights, CASLA Esports, Kaizen, and Polaris.  RELATED: ESL Pro League looks to...

CouRage and Valkyrae become 100 Thieves co-owners, BMW announces esports manga | ESI Digest...

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Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...

ROCCAT announced as latest LCS partner

The LCS, Riot Games’s North American League of Legends competition, has named Turtle Beach's German peripherals brand ROCCAT as its first official mouse and keyboard partner. The multi-year agreement sees ROCCAT provide...

Astralis Group announces intention to trade in US market

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Danish esports organisation Astralis Group has announced its intention to trade in the US market through a dual quotation on the OTCQX Best Market. According to the release, the organisation has applied...

BMW Esports creates ‘Heroes of Rivalry’ manga, presents OG Esports as new partner

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BMW Esports, the esports division of german automotive company BMW, has unveiled 'Heroes Of Rivalry', a manga series featuring its United in Rivalry team partners. BMW Esports's United in Rivalry partners include Cloud...
Voodoo Ranger Dignitas Partnership

Dignitas and Voodoo Ranger IPA brew partnership

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see both entities collaborate on...

Guitar manufacturer Jackson partners with LCS and PENTAKILL

Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL. The exact details of what activations will take place have yet to...

Alban Dechelotte departs Riot, BLAST Premier partners with Coinbase | ESI Digest #36

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Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

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We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...
Talon Esports League of Legends Wild Rift Tournament

Talon Esports unveils League of Legends: Wild Rift tournament

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Hong Kong-based organisation Talon Esports has unveiled the Hong Kong leg of League of Legends: Wild Rift's SEA Icon Series tournament to 'celebrate' the release of the game in the region. The organisation...