Nerd Street Gamers x JuJu Smith Schuster

Nerd Street Gamers names JuJu Smith-Schuster as brand ambassador

Esports infrastructure company Nerd Street Gamers has named professional American Football player JuJu Smith-Schuster as brand ambassador for the company and Localhost gaming centres. As a result, Smith-Schuster will collaborate with the company on a range of...
IMC x Team Liquid

IMC and Team Liquid to collaborate on charity event

9/14/21 Correction: a previous version of this article stated that IMC started in 2012. The organisation was launched in 2000. Dutch trading and market maker IMC has announced it will join forces with...

Fabian Broich launches esports agency Achieveminds

Sports Psychologist Fabian Broich, formerly of EXCEL ESPORTS, has announced the launch of his own esports performance consultancy agency, Achieveminds.  The agency’s main goal is to nurture young talent and encourage more esports...

Team Liquid appoints president, FaZe partners with DC Comics | ESI Digest #59

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...

Cloud9 names Dusty exclusive 2021 Worlds partner

North American esports organisation Cloud9 has contracted Icelandic esports organisation Dusty as its exclusive partner for the 2021 League of Legends World Championship. As a result, Dusty will provide facilities, logistics and...

Esports investment report, August 2021: NiP, FaZe Clan, Abios

Last month saw a multitude of esports mergers and acquisitions, both from endemic and non-endemic entities. In addition, esports entities such as Freaks 4U Gaming, FaZe Clan and Edge Gaming were...
Pole Position

Pole Position: Accelerating esports racing in the Middle East

Esports, and especially online racing, is a booming global phenomenon that witnessed rapid growth during the past year. As such, motorsports event and consultancy agency Pole Position is on the move to...
Quadrant x Elgato

Quadrant names Elgato as streaming equipment partner

Gaming and lifestyle brand Quadrant has secured a partnership with game capture hardware firm Elgato. The multi-year deal will see Elgato become Quadrant's streaming equipment partner. RELATED: Formula One driver Lando Norris launches esports...
Immortals

Immortals and We Are Nations reveal ‘zero profit pricing’ collaboration

North American esports organisation Immortals has joined forces with esports merchandising company We Are Nations to create Immortals Essentials, the organisation’s new line of brand merchandise with ‘zero profit pricing’.  The collection...
Misfits Gaming

Misfits Gaming Group bolsters commercial opportunities with Thece 

Multi-regional esports company Misfits Gaming Group has announced a partnership with second-screen mobile engagement ad platform Thece. The agreement looks to help Misfits generate more advertising opportunities for its streamers and influencers...