OverActive Media announces plans to build 7,000-seat esports venue

OverActive Media, the parent company of Toronto Defiant, Toronto Ultra, and MAD Lions, has announced plans to build a 7,000-seat esports and entertainment venue at Exhibition Place in Toronto, Canada. The venue, projected to...

Zaxby’s renews partnership with Florida Mayhem; adds Florida Mutineers

American restaurant chain Zaxby's has renewed its partnership with Misfits Gaming Group's (MGG) Florida Mayhem, the official representative of Florida in the Overwatch League. The chain will also be doubling down on its...
Andbox ASTRO Gaming partnership 2021

ASTRO Gaming enters multi-year deal with Andbox

New York-based esports organisation Andbox has entered into a partnership with audio peripherals manufacturer ASTRO Gaming. The multi-year deal will see the manufacturer become the official audio partner of Andbox's Call of Duty League (CDL)...

OverActive Media strikes multi-year agreement with EPOS

Canadian esports and entertainment company OverActive Media has announced a multi-year partnership with Danish audio and video company EPOS. The audio brand will sponsor all of OverActive’s teams, including Toronto Defiant, Toronto Ultra, plus...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...
Atlanta Esports Ventures x Zoomph

Atlanta Esports Ventures enters partnership with Zoomph

Atlanta Esports Ventures (AEV), the owners of the Atlanta FaZe Call of Duty League (CDL) franchise and the Atlanta Reign Overwatch League (OWL) franchise, has entered into a strategic partnership with sponsorship analytics platform Zoomph. The...
Immortals League of Legends

Immortals Gaming Club partners with Esports Development League

Immortals Gaming Club (IGC) has named The Esports Development League (ESDL) as the organisation's official development league for its Immortals League of Legends team.  The partnership will include a bi-annual ‘Scouting Showcase’, where unsigned players have...

Key esports sponsorships and partnerships, October 2020

Staying up to date with relevant news in the ever-changing esports industry can prove tasking. Thankfully, Esports Insider has streamlined the process by sifting through the most important sponsorships and partnerships...

Robyn St. Germain named Beasley Esports Executive Director of Sales & Global Partnerships

Beasley Esports, the organisation behind brands such as Overwatch League’s Houston Outlaws, CheckpointXP, and Team Renegades, has named Robyn St. Germain as its Executive Director of Sales & Global Partnerships. As part...