ESL One Cologne

Value in Western esports: The importance of League and CS:GO

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When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...
DarkZero Esports Tommy Padula

DarkZero Esports names Tommy Padula as Head of Partnerships

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North American organisation DarkZero Esports has appointed Tommy Padula as its Head of Partnerships. Padula will oversee DarkZero’s current partnership with esports apparel company Raven, which also includes a minority stake in the company. RELATED: Rob...

FACEIT and Ubisoft launch North American FPL for Rainbow Six Siege

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Esports platform and tournament organiser FACEIT and game developer Ubisoft have announced the launch of the North American FPL ladder for Rainbow Six Siege. The launch follows on from the introduction a European FPL ladder created...
Team Singularity

Team Singularity terminates Dashthreads partnership

Team Singularity has announced the cancellation of its partnership with apparel company Dashthreads, according to a statement issued by the Danish organisation. Singularity named Dashthreads as its official merchandise supplier at the beginning of...

Manchester City star Sergio Aguero launches KRU Esports

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Manchester City star striker Sergio Aguero has founded his own esports organisation with the launch of KRÜ Esports. Sergio Aguero, who has been named as the organisation's CEO and founder, has recently...

CR4ZY releases all esports teams citing COVID-19

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Croatian esports organisation CR4ZY has terminated contracts with all of its teams in order to "prepare for 2021." Contracts were terminated effective September 30th, 2020. CR4ZY says this will allow the organisation to survive...
DarkZero Esports Aim Lab

DarkZero Esports takes a shot at Aim Lab partnership

Rainbow Six Siege team DarkZero Esports has teamed up with Aim Lab, a performance platform, to improve its chances of "outperforming the competition." The platform will equip its coaches with player-specific benchmarks, as...
PENTA That's It

PENTA gets hygienic with exclusive NATION-E partnership

German organisation PENTA has entered an exclusive partnership with German-American venture NATION-E Innovation, specifically around its disinfecting product THAT’S IT. PENTA will use hygienic products, including THAT'S IT, in its new performance centre...
LDN Esports x Kappa

London Esports unveils Kappa as kit supplier

London Esports (LDN) has announced Italian sportswear brand Kappa as the official kit supplier for the UK-based organisation. The multi-year deal will see Kappa develop a range of merchandise for LDN, including jerseys, sports jackets,...