eMLS returns for 2021 with two new teams, adds JLab as partner

Major League Soccer's North American FIFA-based esports league, the eMLS, held in partnership with EA Sports, has announced its return for 2021 with a new partner and two new teams in tow. JLab will be...
PSG Esports Academy

PSG Esports launches online training academy

PSG Esports, the esports arm of the French football club Paris Saint-Germain, has launched an online training programme called Paris Saint-Germain Academy Esports. For €20 (£18) per hour, esports hopefuls can receive one-on-one training...
Quentin Martin, Luckbox

Luckbox CEO: Going public is the hardest thing I’ve done

For Quentin Martin, the Luckbox CEO, 2020 has been alright. In many ways it’s been stellar.  Not only does he plan to take his company public on December 14th; he also lives...

Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...
NiP x Leeds

Ninjas in Pyjamas teams up with Leeds United

Swedish esports organisation Ninjas in Pyjamas (NiP) has partnered with Premier League football club Leeds United. Exact terms of the agreement are yet to be disclosed. However, the partnership will concern FIFA...
Zain Esports Launch

Zain Group announces the launch of Zain Esports

Kuwaiti mobile telecommunications company Zain Group has launched Zain Esports, a brand that will host a range of competitive gaming tournaments in the Middle East. The brand will begin its esports endeavours by hosting a...

DreamHack and Elgiganten partner-up with Xbox for eSuperliga

Esports company DreamHack Sports Games and electronics retail company Elgiganten, together with Xbox, have announced a partnership for the fifth instalment of the eSuperliga. As an official partner of the eSuperliga, Xbox...
ldn yop partnership

LDN UTD names Yoplait as Inter-Borough Yop Esports Championships title sponsor

British grassroots esports organisation LDN UTD has named drinkable yoghurt brand Yop from Yoplait as the title sponsor of its Inter-Borough Esports Championships. The Inter-Borough Yop Esports Championships, also dubbed the 'Yop Esports Champs', commences today...
eliga portugal season 3

MEDIAPRO and LVP to produce third season of eLiga Portugal

Spanish multimedia communications group MEDIAPRO has announced it will produce the third season of eLiga Portugal, alongside the entities' esports tournament organiser Liga de Videojuegos Profesional (LVP). According to a release, MEDIAPRO will produce the FIFA competition...