Gen.G and McDonald’s Franchisees Renew McDonald’s Crew League
Multinational esports organisation Gen.G has announced an extension of its partnership with McDonald’s franchisees. The…
FIFA
Teleperformance unveils €1.2m esports arena in Portugal
Global customer experience company Teleperformance has unveiled a €1.2m (~£1.0m) esports arena in Lisbon, Portugal.…
Analysing how betting companies are impacting the esports sponsorship landscape
It should come as no surprise that betting companies have identified opportunities in the esports…
Gaming Canaries: Norwich City’s transition with 1J Esports
After seven months of build-up, Norwich City rose to the occasion and won FIFA’s ePremier…
Bravado Gaming renews partnerships, expands to Middle East and Africa
South African esports organisation Bravado Gaming has announced its expansion into the Middle East and…
Team Vitality names Samsung as official TV partner
French esports organisation Team Vitality has announced a partnership with electronics manufacturer Samsung. Samsung has…
Team Vitality extends partnership with Philips Monitors
French esports organisation Team Vitality has extended its partnership with electronics manufacturer Philips Monitors. The…
Better Collective acquires FUTBIN and related domains for €105m
Sports betting media group Better Collective has announced the acquisition of FIFA community platform FUTBIN…
Dr. Oetker’s Big Americans brand partners with KPN eDivisie Finals
German food manufacturer Dr. Oetker has established a partnership with Nertherland-based FIFA esports league KPN eDivisie, naming its pizza brand Big Americans as the official pizza partner of the tournament…
EA names ONE Esports as tournament organiser for FIFA Online 4 series
Game developer Electronic Arts has named ONE Esports, the esports venture of sports media company, as its official tournament organiser and lead agency for EACC 2022. As a result, ONE…
EA and Ubisoft issue stance on Russian teams and competitions
Publisher Electronic Arts (EA) has announced its decision to remove Russia and Belarus as eligible countries in its esports programs. EA has detailed that Russian and Belarussian players and teams…
Challengermode secures Reely partnership
Esports tournament platform Challengermode has entered a partnership with AI-powered video platform Reely. As a result of the deal, the platform will provide automated video content for players and tournament organisers using…
EA collaborates with Austin FC for 2022 eMLS Cup
Electronic Arts and Major League Soccer have announced details for the 2022 eMLS Cup on March 13th. In collaboration with MLS football club Austin FC, the FIFA competition will take…
QLASH announces LATAM expansion
European esports organisation QLASH has expanded into Latin America (LATAM) after establishing operations in Mexico. The organisation has announced a gaming house in Mexico City alongside a new FIFA 22…
