Brighton & Hove Albion enter esports via Rival’s fan engagement platform
English Premier League football club Brighton & Hove Albion F.C. has partnered with fan engagement…
FIFA
FC Cincinnati partners with Rival, launches gaming platform
Major League Soccer (MLS) team FC Cincinnati has announced a partnership with fan engagement platform…
Teleperformance secures esports naming rights deal with Benfica
Portuguese football club Benfica has announced global customer experience company Teleperformance as its official esports…
Costa Rican football team Club Sport Herediano forms esports division
Costa Rican football team Club Sport Herediano has officially launched an esports division. The new…
Team Gullit names OMEN as exclusive PC partner
Netherlands-based FIFA academy Team Gullit has announced a partnership with HP’s gaming brand OMEN. The…
Atlanta United partners with FIFA organisation Team Gullit
North American MLS football club Atlanta United has signed an esports partnership with FIFA esports…
HUDstats secures multi-year betting partnership with SIS
Esports and data analytics company HUDstats has announced a multi-year partnership with betting service provider…
Gen.G and McDonald’s Franchisees Renew McDonald’s Crew League
Multinational esports organisation Gen.G has announced an extension of its partnership with McDonald’s franchisees. The…
Teleperformance unveils €1.2m esports arena in Portugal
Global customer experience company Teleperformance has unveiled a €1.2m (~£1.0m) esports arena in Lisbon, Portugal. The new facility, which was unveiled during Teleperformance’s launch event & esports convention on May…
Analysing how betting companies are impacting the esports sponsorship landscape
It should come as no surprise that betting companies have identified opportunities in the esports market as it continues to experience rapid growth. As a result, bookmakers — endemic and…
Gaming Canaries: Norwich City’s transition with 1J Esports
After seven months of build-up, Norwich City rose to the occasion and won FIFA’s ePremier League for the first time in the football club’s history. However, Norwich’s real story began…
Bravado Gaming renews partnerships, expands to Middle East and Africa
South African esports organisation Bravado Gaming has announced its expansion into the Middle East and Africa. The organisation plans to expand operations and hire talent in Egypt, UAE, and Saudi…
Team Vitality names Samsung as official TV partner
French esports organisation Team Vitality has announced a partnership with electronics manufacturer Samsung. Samsung has become Team Vitality’s official TV partner for its esports teams that use TVs. This includes…
Team Vitality extends partnership with Philips Monitors
French esports organisation Team Vitality has extended its partnership with electronics manufacturer Philips Monitors. The new multi-year deal will see Philips Monitors become the exclusive monitor partner of Team Vitality’s…
