GGLeagues

GGLeagues to launch national recreational gaming leagues

American amateur tournament organiser GGLeagues has announced the launch of a series of national recreational gaming leagues across multiple titles. The company will launch remote leagues for Rocket League, FIFA, Madden, and Fortnite in...
Hertha BSC LVL partnership

LVL joins forces with Hertha BSC to launch FIFA tournament

Berlin-based gaming brand LVL has partnered with German football club Hertha, Berliner Sport-Club (Hertha BSC) to launch a FIFA tournament series named "La LVL Liga." The tournament will begin on October 10th, and will continue until...

Tundra hits brace with TikTok and Kappa

London-based esports organisation Tundra has revealed its partnerships with TikTok and sportswear brand Kappa. The deals fall in line with the anticipated release of FIFA 21, as the organisation looks to "build...
ESI Digest 12 Cover

DreamHack and ESL merge, Nike expands esports presence | ESL Digest #12

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...
FIFA 2021 Global Series

EA Sports announces restructured FIFA 21 Global Series

EA Sports has announced the latest rendition of its professional circuit to be paired with the annual release of its FIFA franchise. The FIFA 21 Global Series features a new region-based structure to...
NEO Nike Outfitter

NEO adds Nike and Outfitter as apparel partners

NEO, an esports organisation currently competing in EA Sports’ FIFA series, today announced the addition of Outfitter and Nike as collaborative apparel partners. Outfitter, a German football and sports apparel retailer, will...
NEO paysafecard

FIFA-focused NEO finds main partner in paysafecard

FIFA-focused esports organisation NEO has announced prepaid online payment provider paysafecard as its main partner. The deal will see paysafecard's brand featured in-game, as well as on social media platforms, YouTube, and Twitch. RELATED: G2...
EA SPORTS FIFA Esports Strategy

Inside EA’s celebrity-driven entertainment-first esports strategy

For the traditional sports world, the pandemic has changed almost everything. Only a few countries have been able to play with fans in the stands, the NBA, NHL and MLB all...
ESI Digest 10 Cover

Astralis Group restructures brands, Bose partners with LoL Esports | ESI Digest #10

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available...
Manchester City eSports Etisalat Nexen Tire

Manchester City scores another Nexen Tire renewal

English football club Manchester City has renewed its partnership with Nexen Tire for a third year, including its esports efforts. The new multi-year deal is expected to boost co-branding opportunities and media...