ESL Mercedes-Benz

ESL expands partnership with Mercedes-Benz

Tournament organiser and production company ESL has announced the expansion of its partnership with automobile giant Mercedes-Benz. This expanded deal lasts until December 31st 2020, with Mercedes-Benz becoming the global mobility partner...
ESL Thomas Schmidt

ESL adds Thomas Schmidt to board of directors

Turtle Entertainment has appointed Thomas Schmidt to ESL's board of directors as a non-executive member. Schmidt will provide "expert advice on creating and delivering best-in-class coverage and sponsorship solutions". Ralf Reichert, Founder and Co-CEO of ESL...
Gillette Mkers

Mkers cuts one-year content deal with Gillette

Italian esports organisation Mkers has entered a one-year content partnership with grooming brand Gillette. The deal will focus on Mkers' FIFA 19 competitors, creating branded content for the organisation's Instagram account. The content...

Movistar Riders and Pull&Bear launch clothing line

Spanish retailer Pull&Bear launched a new clothing line in collaboration with Spanish esports organisation Movistar Riders. Owned by Group Inditex, Pull&Bear is a brand for young people with a strong presence in...

Deloitte announced as partner for ESL Dutch Championship

Tournament organiser ESL Benelux is partnering up with business service provider Deloitte for the upcoming ESL Dutch Championship finals to take place at Bright Days on November 24 and 25. ESL Benelux...
MAD Lions E.C. Nescafé

Nescafé stirs up esports involvement with MAD Lions E.C. sponsorship

Coffee brand Nescafé has sponsored Spanish esports organisation MAD Lions E.C., focusing on its League of Legends team. The partnership is specifically with its Nescafé 3-in-1 brand. As a result of the deal, the...
Swisscom Hero League

Swisscom partners with ESL for Hero League

Switzerland-based telecommunications company Swisscom has entered a partnership with tournament organiser ESL to launch its very own esports league, the Swisscom Hero League. The league will run include online matches on a weekly...

Russian lottery distributor Stoloto partners for EPICENTER tournament

Stoloto, Russia's largest lottery distributor, has announced a partnership with tournament organiser Epic Esports Events for the upcoming $300,000 (£228,066) Counter-Strike: Global Offensive tournament EPICENTER held in Moscow at the end of the month. As...

Resonate partners with Currys PC World and epic.LAN

Resonate Total Gaming is partnering with Currys PC World and epic.LAN for its upcoming event in Glasgow, the festival announced through a press release. From October 19 to 21, Resonate Total Gaming...

ESI Gambling Report: Recent CS:GO update rocks competitive scene

Whether well received or not, patches and updates will roll out every so often to clean up a game typically with designs of enhancing or balancing competitive play; over the course...

Events

Tom Mercey – Esports Industry Awards – Bigger, Better and More

This November will see the second coming of the Esports Industry Awards (EIA). It's back at the same venue in East London and Now...