Gucci Fnatic

Gucci flirts with esports by inviting Fnatic to front row of show

Gucci has dabbled with the esports industry for the first time by inviting Fnatic to sit front row at its latest menswear show. The London-based organisation sent players from its LEC roster...

Esports Insider announces return of ESI NYC and 2020 events

Esports Insider (ESI) is pleased to announce its plans for 2020 starting with ESI New York (#ESINYC) on 27-28th April, the continued publication of its premier print magazine, The Esports Journal, and...
Overwatch League Jeff Staple

Overwatch League collaborates with Jeff Staple for 2020 kits

Activision Blizzard has collaborated with streetwear designer Jeff Staple to outfit Overwatch League teams for the 2020 season. The re-imagined uniforms will equip each of the 20 franchises with their own home...
E1 Fantasy

Esports One to launch fantasy platform E1 Fantasy

Esports data startup Esports One has announced the closed beta for its fantasy esports platform, E1 Fantasy. Due to go live on January 24th, E1 Fantasy will provide a fantasy league for the...
North expands partnership with Capgemini

North expands partnership with Capgemini

North has announced a renewal and expansion of its partnership with French technology corporation Capgemini. The two companies initially joined forces last April, with the deal including a jersey sponsorship. RELATED: North announce partnership with tech...
Esports Player Foundation Deutsche Telekom

Deutsche Telekom becomes founding partner of Esports Player Foundation

Telecommunications company Deutsche Telekom is now a founding partner of the Esports Player Foundation. The not-for-profit foundation aims to further develop esports by promoting positive values and inspire role models in Germany. RELATED:...
Benfica enters esports

Portuguese football club Benfica enters esports

Portuguese football club Benfica has announced its first foray into the esports industry. The club will participate in the FIFA 20 Global Series, having signed Brazilian player Henrique "Zezhino" Lempke as its first...
Natus Vincere 1xBet Logitech G

Natus Vincere ushers in new era with 1xBet and Logitech G

Ukrainian organisation Natus Vincere has partnered with bookmaker 1xBet and gaming peripheral brand Logitech G. These deals mark a new era for the organisation, with it just ending a nine-year partnership with...
CSPPA-ESL-Pro-Tour

CSPPA enters agreement with ESL and DreamHack for Pro Tour

ESL and DreamHack have signed a framework agreement with the Counter-Strike Professional Players' Association (CSPPA) for the ESL Pro Tour. The agreement is an effort to make sure the competitive circuit is mindful of professional...
Astralis OMEN by HP 2020

Astralis extends OMEN by HP partnership through 2020

Danish brand Astralis has reached an agreement with OMEN by HP to "extend and increase" its engagement with the Counter-Strike: Global Offensive team. Gaming hardware brand OMEN by HP partnered with both Astralis and LEC team...

Events

How do you find a brand ambassador in esports? #BOSCON2017

Key figures from across the esports industry will discuss and share insight on the topic of brand ambassadors and building a brand at September’s...