LEC Pringles 2020

LEC finds savoury snacks partner in Pringles

Riot Games has announced that Pringles will be the savoury snacks partner of LEC for its 2020 spring split. The relationship between LEC and Pringles started in 2019 when the snack brand sponsored...
HSL x TCL

TCL Australia sponsors High School League

Electronics company TCL Australia has entered the Australian esports scene by sponsoring LetsPlay.Live's High School League. TCL joins telecommunications company Vodafone as a sponsor of the 10-week league. RELATED: LetsPlay.Live taps Vodafone as sponsor of High School League Teams...
IEM Melbourne 2020

IEM Melbourne to headline Melbourne Esports Open

Event organiser ESL has announced that it will headline the Melbourne Esports Open with IEM Melbourne. The event will take place over August 22nd-23rd at the Rod Laver Arena. RELATED: Jon Satterley on Fortress...
Prime League Das kann Bank

Prime League welcomes Das kann Bank as main partner

DACH region League of Legends competition Prime League has appointed Das kann Bank as a main partner. In collaboration with Prime League and the Esports Player Foundation, Das kann Bank is launching...
America's Navy DreamHack ESL

America’s Navy partners with DreamHack and ESL

America's Navy has partnered with event organisers DreamHack and ESL, both of which are properties of MTG. The deal will see the U.S. Navy act as the official festival partner at DreamHack...
NBA 2K League Panera Bread

NBA 2K League finds restaurant partner in Panera Bread

NBA 2K League has established a partnership with American restaurant chain Panera Bread. The league's new partner will be the presenting sponsor of the league's four-round draft. RELATED: Gen.G Tigers of Shanghai unveiled for NBA...
Esports Arena Series E

Esports Arena Series E semi-professional circuit unveiled

Esports Arena has announced a semi-professional gaming ecosystem, which will debut in May, titled Esports Arena Series E. The company also unveiled that it will open 11 more in-store arenas in Walmart...
FLASHPOINT League Launched

FLASHPOINT launches as first team-owned CS:GO league

FLASHPOINT, the Counter-Strike: Global Offensive league formerly known as B Site, has launched. Described as the first team-owned league for the Valve title, $2,000,000 (£1,540,450) will be up for grabs in 2020. RELATED: FACEIT reportedly...
eNASCAR iRacing Series Coca-Cola

Coca-Cola named entitlement sponsor of eNASCAR iRacing Series

Soft drink manufacturer Coca-Cola has been named the entitlement sponsor for the eNASCAR iRacing Series. The newly-renamed eNASCAR Coca-Cola iRacing Series will, aptly, begin its 11th season on February 11th. RELATED: Ben Payne - McLaren - The...
ULT Call of Duty League Night Shift

Behind ULT’s Night Shift collection with Call of Duty League

When Activision Blizzard launched the official merchandise line for its Call of Duty League, the collection was met with plenty of criticism around the uniformed approach that was taken. Now, however,...

Commercial

MET Malaysia separates from Mineski to form IO Esports

The Malaysian division of Filipino esports organisation Mineski's events team, officially known as MET Malaysia, has broken off to form IO Esports. The separation of IO...