Alter Agents

Activision Blizzard conducts research, finds esports fans more receptive to advertising

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Activision Blizzard Media, in collaboration with market research consultancy Alter Agents and software-as-a-service neuroscience company Immersion, has conducted research on the emotional impact of advertising and sponsorship on esports viewers compared...

Esports Entertainment Group files NJ gaming licence

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Publicly listed gambling operator Esports Entertainment Group (EEG) has submitted its gaming licence with the New Jersey Division of Gaming Enforcement (NJDGE). If approved, the licence will allow EEG to operate and...

Esports viewership breakdown with Esports Charts: January 2021

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Every month ESI, in collaboration with Esports Charts, will delve into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry....

Eldorado: How did the pandemic change the esports landscape?

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In response to the difficulties caused by the pandemic, the esports industry, which has continued to develop rapidly since 2011, saw a variety of changes made to maintain its growth. Ranging...

The sober Dutch approach to esports

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The vicious slash of 2020 didn’t quite find the achilles tendon of esports, but even the largest event of the largest esport, League of Legends Worlds, moved with a visible limp;...
M2 World Championship 2021 Partners

The top Indian and SEA esports business developments in January 2021

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January signalled the beginning of an important year for stakeholders in the Asian esports ecosystem. Some have tipped 2021 as the year mobile esports goes mainstream, and all eyes will be...

How an esports facility in Indiana is affecting a local community

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This article was written by Angela Bernhard Thomas, Founder, A-Game Esports, and Tyler Othen, Esports Lead, CSL International. Edited by Esports Insider. Like many other live event sectors, the in-person esports event industry...
Turquoise Branding MY.GAMES

The core principles of branding applied to esports: Turquoise

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More than just having moved 'out of the basement', esports organisations have rapidly matured, and their business models have evolved alongside the industry’s growth in recent years. To symbolise these changes,...
Pico Platform

Understanding the esports audience: The data deficit

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For sports brands, fan engagement is life-giving. For investors, engaged fans are alluring. And everybody knows it. The need for engagement in sport is never undersold. It is the motor that breathes...
The Gaming Stadium Acquires Volcanic Media

How COVID-19 has changed esports venues

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Esports venues will continue to be built after the pandemic, but with a new or growing emphasis on features that improve safety and flexibility. Over the last couple of years, Esports Insider...