Ellevens Esports Gareth Bale

Jonathan Kark, Larry Cohen on launching Ellevens Esports with Gareth Bale

From athletes investing to organisations to sports clubs launching their very own teams, esports has been one the main sources of investment from figures and groups across traditional sports in the past...
Ryan Wyatt YouTube

Ryan Wyatt discusses Google’s deal with Activision Blizzard

Just hours before the new, franchised Call of Duty League was set to kick off at The Armory in Minneapolis - the home of Minnesota RØKKR - YouTube was announced as...
Fnatic's Andrew Cooke discusses partnership with UNICEF

Fnatic’s Andrew Cooke discusses partnership with UNICEF

London-based esports giant Fnatic made headlines earlier this year when it announced a partnership with international children's charity UNICEF. The pair kicked off their partnership with the #GotYourBack campaign, which has already seen Fnatic's FIFA pro Tekkz...
Wouter Sleijffers Excel Esports

Wouter Sleijffers on joining Excel Esports, partnership with BT

Not many expected brotherly-duo Kieran Holmes-Darby and Joel Holmes-Darby to hand over the reins to Excel Esports, but that's exactly what happened at the top of 2020. Taking on positions as...
New York Subliners ZooMaa Art

Andbox co-founder on New York Subliners branding, investing in esports

The Call of Duty League is the latest major league to emerge in esports. Ran by Activision Blizzard, which launched sister competition Overwatch League in 2017, there was a reported buy-in...
Ludwig Sandgren GODSENT Björn Borg

Ludwig Sandgren on GODSENT’s revival and Björn Borg partnership

After ceasing operations in June 2018, Swedish organisation GODSENT made a surprising return to the esports fray by merging with The Final Tribe in September 2019. The organisation, continuing under the GODSENT...
Hastr0 Dallas Empire

Mike “Hastr0” Rufail on keeping Envy in CoD with Dallas Empire

When you think of Call of Duty esports, a handful of iconic brands come to mind. Team Envy is one of those legendary, long-standing names that fans have come to expect...
Bilibili Esports Hangzhou Spark

Youyou Chen on the rise of Bilibili Esports

Founded in 2017, Bilibili Esports has become one of the most promising and prominent Chinese companies in esports. After acquiring a spot in the LPL in 2017 as its first move...
Houston Outlaws Sale

Chris DeAppolonio on Houston Outlaws purchase by Beasley Media Group

When Immortals Gaming Club acquired Infinite Esports & Entertainment and its properties in June, it was unknown what would happen to Houston Outlaws. With IGC already owning an Overwatch League franchise...
Chris Overholt, CEO of OverActive Media

Chris Overholt explains rebranding Splyce to MAD Lions in LEC

Minutes before OverActive Media announced to the world that Splyce would no longer exist in Riot Games' LEC as we know it - instead making way for Spanish brand MAD Lions...

Events

Overwatch (somehow) wins SXSW Esports Game of the Year award

Overwatch was crowned Esports Game of the Year at the SXSW Conference Gaming Awards on Saturday night. The nominees for the category were as follows: Call...