AFK Creators

AFK Creators rebrands to AFK Group, expands offerings across industries

The AFK Creators name has housed a range of services under one roof over the years. However, as of today, the UK-based agency has rebranded to AFK Group as the firm...

N2: Behind the new frontier in esports fashion

As fashion continues to increase its ever-expanding presence within the world of esports, you’d be forgiven for forgetting the days when pros meandered around stages in clashing baggy jeans, rugged tracksuits...
Immortals

‘We’re a brotherhood’: How Immortals is bonding through its brand

In the past two years, Immortals has cycled through 15 different League of Legends players on its main roster, leading the LCS in that statistic. With so much turnover in such little...

Omnicoach origins with CTO Levente Nádai

The value of data in sports is undisputed. Baseball players have batting averages. Footballers have average first- and second-half goals. Data is what makes an athlete valuable to teams, their jerseys...
ULTGG x Birmingham City F.C. 169

Interview: Ultimo.gg signs esports partnership with Birmingham City FC

Tournament hosting and video sharing platform Ultimo.gg, has announced a partnership with EFL Championship football club Birmingham City FC. As a result of the deal, Ultimo.gg will collaborate with Birmingham City over...
esports crypto currency

Nuvei: Discussing tournament prize payouts controversies

Making payments should be simple. It’s a task that, in theory, takes a few clicks. In an industry that is almost entirely digital, one would assume that sending money in esports...
Erin Ashley Simon PUMA

Interview: Erin Ashley Simon launches RKDO gaming apparel with PUMA

Global sportswear brand PUMA has announced the launch of RKDO, a gaming and esports apparel collection with game industry personality and XSET Co-owner Erin Ashley Simon. The unisex collection debuts July 29th...

Confetti discusses UK-first Esports Production university degree

In 2021 there’s no shortage of esports university courses. This year a lot of higher education institutions around the UK, and the world, have decided to invest in programmes that teach...

Playing the river: One start-up’s bet on esports broadcasts

 Twitch effectively categorised esports in April 2020 when the livestreaming platform introduced an ‘Esports’ specific tab onto its homepage. On today’s UI, the category rests alongside Gaming, IRL and Music with the...
Gamer sleeping

Helping esports teams sleep better, one night at a time

Sleep has become a luxury in recent years. More so for esports athletes and content creators whose life and brand revolves around being online 24/7.  Being a professional esports athlete requires a...