How branding principles work in esports — Turquoise
Esports organisations have morphed from scrappy startups into ambitious enterprises as the industry, despite its…
Interviews
BLAST pushed its own viewership platform heavily at the Paris Major. Was it a success?
In September last year, tournament organiser BLAST launched BLAST.tv, its own viewing platform. Designed as…
Parabellum Esports appears to shut down as CEO leaves, all rosters released
Canadian esports organisation Parabellum Esports, owned by publicly-traded esports and iGaming company React Gaming Group,…
Levelling the playing field: How to embrace disability in esports
In spite of its widespread appeal, the esports industry has failed to meaningfully embrace one…
XSET partners with Breakaway Music Festival
North American esports organisation XSET has announced a partnership with the Breakaway Music Festival. The…
How custom player peripherals work in esports
Almost every NBA player’s dream, it seems, is to one day have their own signature…
Education in esports: Learning from the ones who made it
Esports is in a state of reflection. Consolidation, restructuring, right-sizing: all of this is happening…
Is EA Sports FC ready to fill FIFA’s shoes?
Last May, FIFA and EA revealed that their partnership was coming to an end. The…
How Smith Talent Acquisition helps students get recruited for esports scholarships
In the United States, earning a sports scholarship for a college is major proof of one’s sporting prowess and potential. In a wide range of schools across the US, collegiate…
What ESL FACEIT Group’s acquisition of Vindex means for esports
Over the past few months, Esports Insider has reported on a myriad of gloomy esports stories. In April alone, legendary organisation CLG was sold for parts to NRG, and Rocket…
‘All in on esports’ — A revealing blog post offers a glimpse into Riot Games’ esports philosophy
John Needham, the President of Esports at game publisher Riot Games, published on April 19th a sweeping — and revealing — blog post outlining Riot’s esports philosophy. The post offers…
Protecting player health: The Swedish startup that focuses on esports’ neglected issue
There are far too many comparisons thrown around between sports and esports, however, the importance of player health and well-being certainly warrants the overlap. Much like top professional sports athletes,…
Why TwitchCon matters for brands
Twitch offers an in-progress look at the making of internet culture. The 31 million daily visitors to Twitch form an integral and influential force in the online zeitgeist which, together…
Esports has a monetisation problem. How can streaming be part of the solution?
The flashing lights, thunderous cheers and million-dollar sponsorships of esports may give the illusion of a lucrative industry, but behind the screens lies a harsh reality — the struggle to…
