Twitch Samsung

Samsung partners with Twitch Rivals to promote mobile capabilities

Global electronics manufacturer Samsung has partnered with Twitch for its ongoing Twitch Rivals North America event. As part of the deal, Samsung's Galaxy device will be the exclusive mobile device partner of the...

OverActive Media strikes multi-year agreement with EPOS

Canadian esports and entertainment company OverActive Media has announced a multi-year partnership with Danish audio and video company EPOS. The audio brand will sponsor all of OverActive’s teams, including Toronto Defiant, Toronto Ultra, plus...
Aerial Powers x Team Liquid

Aerial Powers joins Team Liquid as brand ambassador

North American esports organisation Team Liquid has announced that former WNBA champion Aerial Powers has joined the organisation as an ambassador and streamer. Specifically, Powers will represent the organisation as a brand and diversity ambassador, alongside...

Immortals renews SoCal Toyota deal, expands into San Diego County

North American esports organisation Immortals Gaming Club (IGC) has renewed its partnership with the Toyota Dealers Association in Southern California. According to the press release, the Toyota Dealers Association will receive ‘prominent’...

Dolphin Entertainment acquires esports and gaming agency B/HI

North American marketing and content production company Dolphin Entertainment, Inc. has announced the acquisition of esports, gaming and entertainment agency B/HI. B/HI will operate as a division of Dolphin Entertainment’s subsidiary, PR firm...

Allied Esports renews HyperX naming rights for Esports Arena Las Vegas

Esports entertainment company Allied Esports has announced the renewal of its naming rights deal with peripherals firm HyperX for the Esports Arena Las Vegas. As a result, the venue will still be...

Evil Geniuses partners with Cxmmunity to empower HBCUs

North American esports organisation Evil Geniuses has announced a partnership with Cxmmunity, an Atlanta-based non-profit company focused on increasing minority participation and representation within esports. As a result of the agreement, Evil Geniuses has...

Gen.G cooks up McDonald’s partnership

Global esports organisation Gen.G and McDonald's franchisees in Southern California have announced a series of esports initiatives based in Los Angeles, San Diego and Palm Springs. The initiatives, set up to 'empower'...

TSM announces Cadillac as exclusive automotive partner

North American esports organisation TSM has announced a partnership with automotive company Cadillac. As a result of the deal, Cadillac has been named TSM's exclusive automotive partner. According to the release, the partnership is...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...