Enthusiast Gaming

Enthusiast Gaming enters partnership with ESPAT TV

Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with gaming and esports production company ESPAT TV. The deal is said to 'leverage Enthusiast Gaming's reach' into...
Voodoo Ranger Dignitas Partnership

Dignitas and Voodoo Ranger IPA brew partnership

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see both entities collaborate on...

TSM launches collegiate programme TSMU

North American esports organisation TSM has announced the launch of TSMU, its new collegiate programme.  According to the release, the initiative will provide ‘quality mentorship, guidance, support, and community for those looking...
PUBG Pro League

PUBG MOBILE reveals schedule for Pro League 2021

PUBG MOBILE has revealed its schedule for the 2021 PUBG MOBILE Pro League (PMPL) circuit, adding seven new regions and a $14m (£10.1m) prize pool — the highest in mobile esports...

Guitar manufacturer Jackson partners with LCS and PENTAKILL

Riot Games has announced a ‘global collaboration’ between US-based guitar manufacturer Jackson and the developer’s virtual heavy metal band PENTAKILL. The exact details of what activations will take place have yet to...

UTA appoints Ander Nickell as esports Brand Partnerships Executive

Global talent and entertainment agency UTA has appointed Ander Nickell as its esports division's new Brand Partnerships Executive. According to the release, Nickell will focus on building innovative brand partnerships for the...
esports investment

Esports investment report: over $4bn committed in March 2021

According to Esports Insider’s calculations, around $4.06bn (~£2.9bn) of disclosed investment relating to esports was committed in March 2021. The majority of that money — an estimated $4bn — was used...
Zenni x Call of Duty League

Zenni unveiled as official eyewear partner of the Call of Duty League

Activision Blizzard and online eyewear retailer Zenni have announced a multi-year partnership that will see the retailer become an official partner of the Call of Duty League (CDL). The deal will see Zenni named as...

ESI Digital Spring: Day two recap

Day two of ESI’s Digital Spring conference focused on various commercial opportunities, such as brand partnerships, the sector’s online offerings, activating esports fans, and broadcasting rights. Fueled once again by a soundtrack...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...