A guide to: Automotive brands in esports

In recent years automotive brands have become increasingly prevalent in esports. More and more, car manufacturers race toward partnerships that aim to inspire gamers to visit their local dealers. To help keep...
Red Bull Racing Esports x HyperX

HyperX named peripherals partner for Red Bull Racing Esports

Gaming peripherals company HyperX has announced a partnership with simulation racing team Red Bull Racing Esports. The deal will see the company become Red Bull Racing Esports' official peripheral partner. Moreover, HyperX's logo will be...

Semper Fortis Esports raises £2.55m from Aquis Stock Exchange listing

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Following the UK-based esports organisation’s listing on the Aquis Stock Exchange (AQSE), Semper Fortis Esports has announced that approximately £2.55m has been raised during the first day of dealings.  According to the...

FGC event Red Bull Kumite heads to London in May 2021

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Energy drinks firm Red Bull has announced that its Fighting Game Community (FGC) LAN event, Red Bull Kumite, will take place in London on May 22nd - 23rd at the Red...

A guide to: Overwatch League sponsors, past and present

Activision Blizzard kicked off its first geo-affiliated esports league in 2017 and quickly caught attention that persists to this day. Many brands, like Coca-Cola and T-Mobile, have been Overwatch League sponsors since...
Nolan Bushnell Semper Fortis

Esports startup Semper Fortis plans Aquis IPO

Semper Fortis Esports PLC, an esports startup, today announced its intention to go public via the Aquis Exchange on April 26th. RELATED: Esports data platform GRID announces $10m funding round The company aims...
F1 esports

After a tough 12 months, sim racing’s silver lining is its rise in popularity

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Despite being one of the oldest genres in esports, sim racing can hardly compare to the most established battle-royale, shooter or MOBA titles — not in terms of viewership nor in...
Gfinity Venatus

Gfinity expands monetisation partnership with Venatus

UK-based esports tournament organiser Gfinity has announced an extended partnership with advertising technology platform Venatus Media to continue its monetisation efforts. The new agreement will see Venatus continue to monetise Gfinity Digital Media...

Veloce Esports secures Bang & Olufsen partnership

Simulation racing organisation Veloce Esports has announced a partnership with Danish audio brand Bang & Olufsen. As a result of the agreement, Bang & Olufsen will supply the organisation’s new gaming headquarters...

SPORTFIVE joins forces with Fnatic to find new main sponsor

Sports and entertainment agency SPORTFIVE has been selected by London-based esports organisation Fnatic to assist in its search for a main sponsor. The deal will see both parties collaborate to find a new front-of-jersey sponsor...