HeatoN and Potti announced as Sjöö Sandström brand ambassadors

Emil "HeatoN" Christensen and Tommy "Potti" Ingemarsson have been announced as brand ambassadors for luxury watch brand Sjöö Sandström. The collaboration will see the "Royal Steel LEET" released and worn by both...

Matt Marcou – Electronic Arts -The future of Madden NFL in esports

The NFL Madden 19 Championship Series is an event boasting over $700,000 in prize pool to various different competitors from all over the globe. The Championship Series has recently announced three new headline...

Method announce partnership with Corsair

UK based multigame organisation Method has announced a new partnership with PC peripherals and component producer Corsair. The deal will encompass all Method teams', Method currently hold rosters in the following -...

TwitchCon announces sponsors, exhibitors and esports events

Kakao Games, Lenovo and Intel are some of the sponsors for the upcoming TwitchCon 2018 organised by social video service Twitch, the company announced through a press release. Exhibitors, publishers, streamers, and pro...
PwC Australian Esports League

Australian Esports League receives sponsorship from PwC Australia

PwC Australia has announced it now sponsors the Australian Esports League (AEL). The deal includes the sponsorship of the AEL University Cup, an event that involves Counter-Strike: Global Offensive, Dota 2,...

Cloud9 and Secretlab partner and announce special edition chair

North American organisation Cloud9 and gaming chair specialist Secretlab are partnering up to release a new special edition chair. Cloud9 is on a roll with 2018 being the most successful year for...

ESI Sponsor Spotlight – February 2019 Edition

“Sponsor Spotlight” is a monthly series here at Esports Insider that will highlight some of the top sponsorship or partnership stories from the previous month on ESI. The main aim of...

Vici Gaming announces new partnership with Shanghai SIPG

On Jan.22, Chinese esports club Vici Gaming ("VG") announced a new partnership with Shanghai International Port Group F.C. (SIPG) at the esports complex of VG.  At the press conference, two clubs officially signed...

Team Liquid announces delicious new sponsorship with Jersey Mike’s Subs

North American esports organisation, Team Liquid, have announced their new sub sandwich sponsor, Jersey Mike’s Subs. Along with this announcement Team Liquid have stated they will be launching “Jersey Thursdays”, a promotion...

Cup Noodles announced as sponsor for the Brasil Game Cup

Brasil Game Show, the biggest gaming event in Latin America announced Cup Noodles as the sponsor for the Brasil Game Cup. Gamers from Latin America are ready to celebrate once again at...

Events

Will The Overwatch League be a path to glory?

During the opening ceremony at Blizzcon, Blizzard announced its esports plans for its latest game, Overwatch, in the form of The Overwatch League. This finally put...