{"id":13116,"date":"2025-11-14T00:38:57","date_gmt":"2025-11-13T23:38:57","guid":{"rendered":"https:\/\/esportsinsider.com\/de\/?p=13116"},"modified":"2025-11-14T00:38:59","modified_gmt":"2025-11-13T23:38:59","slug":"midea-wird-partner-der-honor-of-kings-international-championship","status":"publish","type":"post","link":"https:\/\/esportsinsider.com\/de\/2025\/11\/midea-wird-partner-der-honor-of-kings-international-championship","title":{"rendered":"Midea wird Partner der Honor of Kings International Championship"},"content":{"rendered":"<div id=\"esi-paragraph-6a4e6cb8b6d21\" class=\"esi-paragraph \">\n    \n<p>Das Honor of Kings International Championship (<a href=\"https:\/\/x.com\/HoKEsports\" target=\"_blank\" rel=\"noreferrer noopener\">KIC<\/a>) bekommt einen neuen, unerwarteten Partner: Midea. Der Smart-Home-Gigant wird <a href=\"https:\/\/x.com\/HoKEsports\/status\/1987832648031469641?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">offizieller Appliance Sponsor<\/a> des Turniers, das Mitte November auf den Philippinen startet. Damit bringen Tencent und Midea frischen Wind in die Schnittstelle zwischen Technik, Komfort und Esport.<\/p>\n\n  <\/div>\n\n\n<div class=\"keep-reading \"  id=\"kr-6a4e6cb8b892f\">\n  <div class=\"heading section__title \"><span>Weiterlesen<\/span><\/div>\n  <ul class=\"d-flex flex-column\">\n          <li id=\"post-13113\" style=\"order: 1;\"><a href=\"https:\/\/esportsinsider.com\/de\/2025\/11\/og-esports-startet-mit-neuem-sea-line-up-durch\">OG Esports startet mit neuem SEA-Line-up durch<\/a><\/li>\n          <li id=\"post-13106\" style=\"order: 2;\"><a href=\"https:\/\/esportsinsider.com\/de\/2025\/11\/clash-royale-sucht-den-besten-schweineruf-der-welt\">Clash Royale sucht den besten Schweineruf der Welt<\/a><\/li>\n          <li id=\"post-13095\" style=\"order: 3;\"><a href=\"https:\/\/esportsinsider.com\/de\/2025\/11\/gg-away-paris-wo-gaming-auf-glanz-trifft\">GG &amp; Away: Paris \u2013 Wo Gaming auf Glanz trifft<\/a><\/li>\n      <\/ul>\n<\/div>\n\n\n<div id=\"esi-heading-6a4e6cb8bb0ea\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>Vom Fu\u00dfballstadion in die Arena<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cb8bb1d8\" class=\"esi-paragraph \">\n    \n<p>F\u00fcr Midea ist das Engagement im Esport ein ungew\u00f6hnlicher, aber strategischer Schritt. Das Unternehmen war bislang vor allem in klassischen Sportarten aktiv. Bekannt ist die Marke unter anderem als Partner des FC Barcelona und der Asian Football Confederation. Nun wagt Midea den Sprung in die mobile Gaming-Welt, die l\u00e4ngst Millionen erreicht und mit Honor of Kings eine der gr\u00f6\u00dften Fanbasen weltweit vereint.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cb8bb2ce\" class=\"esi-paragraph \">\n    \n<p>In einem Statement schrieb die offizielle Esport-Seite von Honor of Kings: \u201eWir freuen uns, Midea als offiziellen Appliance Sponsor des KIC 2025 begr\u00fc\u00dfen zu d\u00fcrfen. Midea bringt Innovation und Komfort in euer Zuhause \u2013 und erm\u00f6glicht Spielern, auf und abseits des Spielfelds ihr Bestes zu geben.\u201c<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-heading-6a4e6cb8bb3b8\" class=\"esi-heading \">\n  \n<h2 class=\"wp-block-heading\"><strong>B\u00fchne f\u00fcr Musik, Marken und Mobile Gaming<\/strong><\/h2>\n\n<\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cb8bb486\" class=\"esi-paragraph \">\n    \n<p>Das KIC 2025 findet vom 14. bis 30. November statt und bringt 16 internationale Teams zusammen. Gek\u00e4mpft wird um ein Preisgeld von einer Million Dollar und einen Platz im kommenden Challenger Cup. Austragungsort ist die Philippinen, die in diesem Jahr mehr und mehr zur Drehscheibe f\u00fcr Mobile-Esport-Events werden.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cb8bb54b\" class=\"esi-paragraph \">\n    \n<p>Neben Midea hat sich das Turnier auch prominente kulturelle Partner gesichert: Die philippinische Boygroup SB19 liefert den offiziellen Anthem und wird das Event musikalisch er\u00f6ffnen. F\u00fcr Fans, die nicht live vor Ort sein k\u00f6nnen, werden s\u00e4mtliche Matches auf den offiziellen YouTube- und Twitch-Kan\u00e4len gestreamt.<\/p>\n\n  <\/div>\n\n\n<div id=\"esi-paragraph-6a4e6cb8bb61e\" class=\"esi-paragraph \">\n    \n<p>Honor of Kings, entwickelt vom TiMi Studio unter Tencent, ist mittlerweile nicht nur das meistgespielte Mobile-MOBA der Welt, sondern auch ein Symbol f\u00fcr die Verschmelzung von Gaming, Lifestyle und globaler Popkultur \u2013 und Midea hat sich genau an diesem Punkt platziert.<\/p>\n\n  <\/div>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Das Honor of Kings International Championship (KIC) bekommt einen neuen, unerwarteten Partner: Midea. Der Smart-Home-Gigant wird offizieller Appliance Sponsor des Turniers, das Mitte November auf den Philippinen startet. Damit bringen Tencent und Midea frischen Wind in die Schnittstelle zwischen Technik, Komfort und Esport. Vom Fu\u00dfballstadion in die Arena F\u00fcr Midea ist das Engagement im Esport &hellip; <a href=\"https:\/\/esportsinsider.com\/de\/2025\/11\/midea-wird-partner-der-honor-of-kings-international-championship\">Continued<\/a><\/p>\n","protected":false},"author":210,"featured_media":13117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","esi_template":"default","excluded":false,"footnotes":""},"categories":[28,27,17,14],"tags":[217],"class_list":["post-13116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelle-news","category-mobile","category-redaktionelle-empfehlungen","category-top-stories","tag-honor-of-kings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Midea wird Partner der Honor 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Abseits davon bringt sie als Software-Entwicklerin und Freelancerin ihr K\u00f6nnen in die Welten von Technologie, Mode, Finanzen und iGaming ein, immer auf der Suche nach neuen Herausforderungen und spannenden Projekten.","sameAs":["https:\/\/www.linkedin.com\/in\/linda-guester\/","https:\/\/x.com\/xviolaine"],"url":"https:\/\/esportsinsider.com\/de\/author\/lindaguester"}]}},"modified_by":"Linda G\u00fcster","_links":{"self":[{"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/posts\/13116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/comments?post=13116"}],"version-history":[{"count":1,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/posts\/13116\/revisions"}],"predecessor-version":[{"id":13118,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/posts\/13116\/revisions\/13118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/media\/13117"}],"wp:attachment":[{"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/media?parent=13116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/categories?post=13116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportsinsider.com\/de\/wp-json\/wp\/v2\/tags?post=13116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}