Professional esports athlete turned pro poker player, then recording artist, turned startup founder followed by 3x startup exec, now building modern esport teams and brands, as COO of iconic @Ninjas in Pyjamas.
Leeston started his career working in some of the best and most awarded UK Advertising Agencies across retail, lifestyle, telecoms and fashion brands. Here he achieved an excellent education in brand strategy and creative development.
Leeston has always been a huge gaming fan especially fighting games and RPG’s. For the last few years Leeston has been heading up McLaren’s esports offer. Managing a global esports competition and sponsorship platform as well as an esports team and everything in between. Leeston sees esports and more broadly gaming as excellent way to push the boundaries of technology and also make motorsport more accessible.