6-8 September 2020 / London
#ESILondon The Ultimate Industry Showcase
#ESILondon The Ultimate Industry Showcase


ESI London is focused on networking and business development in and around esports. Held over 6-8th September 2020 the event provides everything you need to learn from the best, discuss your projects and find the right partners. 

  • 700+ delegates
  • 100+ leading industry speakers 
  • 24+ sessions, workshops and panel discussions
  • One on one matchmaking opportunities
  • The third installment of The Clutch – Live pitch competition 
  • The inaugural Esports Charity Boxing Championship
  • Three extravagant networking events
  • Meet the decision makers & executives at teams, tournament organisers, developers, brands, supplies, investors, media and more  
  • Various other activities and networking fun including Axe Throwing and VR Gaming competitions


ESI New York London2020
Exhibition, Panels, Keynotes, Networking, Mentorship Meetings, Parties, Pitch Competition

We’ll be providing two days of industry leading content and networking. Our tracks are designed to educate, spark creativity and debate for those embedded in the industry and those outside. ESI New York will provide the perfect opportunity to forge new business relationships.

#ESINYC will be the ultimate industry showcase.

Day One – ESI New York Half Conference Day 1, ‘The Clutch USA’ and the ESI Hall of Fame 2020
Day Two – ESI New York Conference Day 2 & Networking evening

We will also be hosting the second edition of ‘The Clutch’, an esports focused pitch competition, where keen entrepreneurs and companies can seek investment and guidance from our panel of international investors and experts. 

We held the first iteration of The Clutch at ESI London 2019. With judges from; Esports Global Fund, Rewired.GG, Hiro Capital, HSBC Private Bank & Bitkraft Ventures. G-Science emerged as the winners of ‘The Clutch’ 2019.

Finally we will be bringing the third iteration of the ESI Hall of Fame to #ESINYC, we’ll be awarding three new industry heavyweights during a grand ceremony, with a networking party following the awards.








Who attends

  • Esports & Sports Organisations
  • Suppliers & Service Providers
  • Brands
  • Investment Groups
  • Other

Job Titles

  • CEO's, Chairman & Founds
  • C-Level Executives
  • Directors
  • Managers
  • Other


ESI New York is a must attend event for anyone interested in or currently doing business in esports around the world.

As a result of the popularity and success of this event last year we have decided to return with a two-day event in 2020.

We ensure attendees get value for money with an interesting and thoroughly curated agenda; there’ll be panels throughout the morning and an afternoon focused on round-tables and networking post-lunch.

In the evenings we will have networking drinks in the evenings, one of which will include the third edition of the ESI Hall of Fame and after party. During the Hall of Fame we will reward another three individuals who have dedicated their time to push the industry forward.

ESI New York will span three days in total, with welcoming drinks on the evening before the master class two-day conference.

This event will offer an education on all aspects related to the business of esports from looking at the intersection of how tournament providers, teams and players interact. As well as marketing, investment, building a brand, fan engagement, and more.

We will also be bringing the second edition of ‘The Clutch’ will make its mark stateside. ‘The Clutch’ will invite up to 10 start-ups to pitch to a panel of noteworthy esports investors – this is one not to be missed! 

As always the event will have a large focus on networking and building relationships, via our meeting zones, networking app and of course our evening events.


ESI New York opens the doors to the somewhat elusive esports world while simultaneously capturing the intent of esports fans and businesses. This is a phenomenal opportunity to showcase your business and to promote it as a leader within, supporter and partner of the industry as it continues to grow.

ESI New York will bring together the decision makers at the world’s top teams, tournament organisers, brands, bookmakers, suppliers, investors, professional service providers, sports clubs, media and more.

The ESI Hall of Fame presents an opportunity for your brand to be associated with the leaders in the space. We see a massive increase of social media shares of this event due to the notable people being awarded.

‘The Clutch’ is an excellent opportunity for investors or financial services, targeting a key audience in not only start-ups & investment, but also esports as a whole.

  • Brand awareness to a targeted crowd of decision makers across esports, and connected industries
  • The opportunity to position your brand as thought leader in the industry speaking directly to a room full sphere of stakeholders
  • Support the burgeoning esports industry and ensure people know who you are, and what you can offer
  • Gain extensive support from the full Esports Insider network on your journey in esports. This includes content and promotion on one of the leading industry news portals globally, support on social channels, real life connections and plenty more

ESI HOF 2019


#1 Esports Consultant and Insider
Co-Owner / CEO
AoE Creative
Ian Smith
Malte Barth
Founding Partner
Patrick Mahoney
We Are Nations Inc
Christie St. Martin
Moritz Maurer
CEO & Founder
GRID esports
Kirsty Endfield
Founder & Director
Swipe Right PR
Seth Schorr
Fifth Street Gaming
Collette Gangemi
VP Consumer Products & Marketing
Tomaso Portunato
CEO & Co-founder
Christian Christoefl
Investment Banking Vice President
Deloitte Corporate Finance
Nate Eckman
Tyler Schrodt
Founder and President
Electronic Gaming Federation
Joe Barnes
Director, Bud Light Sports Marketing
Mike Sepso
Nicole LaPointe Jameson
Evil Geniuses
Paul Mascali
Head of Esports and Gaming
Darren Traub
Davis Wright Tremaine
Josh Dienstag
Chief Investment Officer
Artist Capital Management
09:45 - 10:25
Bringing esports to you: the benefits of esports on local tourism and the need for dedicated venues

Whether it's open circuit events such as DreamHack and ESL or franchise leagues across the world - esports is a truly global industry. Big tournaments are hitting different cities almost every week and the desire to host esports events has never been higher. What are the benefits of hosting esports events on local tourism? With the recent burst in popularity of esports dedicated venues - what's the need for them? Will this trend continue to grow? How does the long-term monetization of these venues work? 


Tomaso Portunato - CEO - Platform

Seth Schorr - Co-Founder - KonekTV

10:25 - 11:05
Creating the perfect sponsorship strategy in esports

With the esports industry still maturing, revenue streams such as media and data rights are yet to catch up to anything like that of traditional sports counterparts. Currently, sponsorship is a strong revenue driver for teams and tournament organisers alike and there's ample opportunity to get involved. How should companies go about creating a sponsorship strategy? Which areas of esports represent the greatest return on investment? Does the extreme digital nature of esports pose challenges or mean the industry is treated any differently? How do esports sponsorship strategies compare and contrast to traditional sports? 


Nicole LaPointe Jameson - CEO - Evil Geniuses

11:05 - 11:35
Morning refreshments
11:35 - 11:55
Keynote: TBC
11:55 - 12:25
ESI Brand Showcase #1

The ESI Brand Showcase will invite a brand and its commercial partner to the stage to present on a recent esports activation. The partners will shed light on how the deal came about, how they've activated successfully in the esports marketplace as well as how it has compared to similar marketing spend in more "traditional" markets.

12:25 - 12:55
ESI Brand Showcase #2: MTN DEW AMP GAME FUEL x Call of Duty League

Launching in 2019 as the first functional beverage designed for Gamers, MTN DEW AMP GAME FUEL is a true endemic product in the esports industry. As a part of the brand’s long term esports strategy, Game Fuel and Activision have partnered to make Game Fuel the official beverage across the entire Call of Duty League ecosystem. This will be the second of the ESI Brand Showcases, as PepsiCo and Activision Blizzard talk through the partnership, and take audience questions.


Paul Mascali - Head of Esports and Gaming - PepsiCo

Josh Cella - Head of Global Partnerships - Activision Blizzard

12:55 - 14:00
14:00 - 14:40
From amateur to pro: building a clear progression structure through collegiate esports

In recent years the emergence of franchise leagues in certain esports has started to see the American esports market move to replicate the traditional North American sports market. A key part of any American sport is the breeding grounds for young talent and the next big superstar. This comes from colleges and universities, played and enjoyed competitively at a level higher than most youth sport across the world. With colleges and universities across America rapidly adopting and embracing esports - what needs to be done to ensure a consistent pipeline of esports superstars? Is the American market learning any lessons off other countries in the world? What's the ultimate aim and goal for the collegiate scene in the medium to long term?


Tyler Schrodt - Founder and President - Electronic Gaming Federation


Ramon Ramos - VP Global Head of Esports - VIZRT

14:40 - 15:20
Leveraging esports data to create and diversify revenue streams

Make no mistake - the plethora of data in esports is a blessing.

The digital nature of esports means data is often readily available, without delay and in abundance. In a game like League of Legends or Dota 2 there are near endless data points, starting as early as the draft phase. Utilising the swathes of data to tell stories is becoming increasingly important, and can be a strong commercial driver too.

How should tournament organisers be looking to utilise the data at their disposal? How can teams use a data-driven approach to deliver better on sponsorship requirements? What does the future look like for esports data, and how will data visualisation change in coming years?


Moritz Maurer - CEO & Founder - GRID

Oskar Fröberg - CEO - Abios

Bobby Baird - Director of Strategic Partnerships -  Stream Hatchet

15:20 - 16:00
Esports & lifestyle: the ever-increasing opportunity

As esports grows, matures and looks to diversify revenue streams, tapping into lifestyle is becoming increasingly important. With the majority of the audience being young, impressionable consumers, there’s a huge opportunity as lifestyle brands and esports to converge and create bespoke products that appeal widely. How are leading companies in the space leading the charge? What will the industry look like in a year’s time? Do esports teams need to have jerseys akin to sports teams or can casualwear work? Does the new franchised approach lead to opportunity or does it put a limit on creativity and individual flair?


Patrick Mahoney- CEO - We Are Nations

Colette Gangemi - VP Consumer Products - Andbox

Nate Eckman - CCO - ULT

Darren Traub - Partner - DWT 


Saira Mueller - Director of Marketing - Evil Geniuses

16:00 - 16:30
Afternoon refreshments
16:30 - 17:10
Disrupting the meta: creative branding

Esports is no longer in a state where we can complain about a lack of support from ancillary industries. We've seen large brands enter the space consistently over the last few years, and this trend is undeniably set to continue as everyone looks to market to a younger audience. As a result, it's become increasingly important for endemic and non-endemic brands to stand out in what's becoming a crowded space. How important is creative branding currently in the space? Will it become increasingly vital in the future? How can a company define a creative branding strategy and what's the best way to go about implementing it?


Markel Lee - CCO - AoE Creative

Paige Funk - Managing Director - Nerd Street Gamers

17:10 - 17:50
Looking beyond the headlines: a true reflection on the state of the esports industry

There's barely a week that goes by without seeing sensationalist headlines about the size of the esports industry. Whether it's claiming that esports is bigger than the Super Bowl, outlandish revenue projections or obscene team valuations there's always someone making extremely bold claims with little justfiication. What are the actual key trends in the industry currently? How can the industry improve as a whole? How close is esports getting to traditional sports?


Rod Breslau - Self Proclaimed #1 Esports Consultant and Insider

Ian Smith - Commissioner - ESIC

ESI London was a great opportunity to connect and knowledge share with members of the esports community and industry. It was great to discuss the challenges and opportunities facing esports as it continues to grow from strength to strength.  As more traditional brands attempt to enter this space and navigate through the complexities of the landscape, being able to discuss these important issues in an open forum is hugely valuable as everyone in this space continues to shape the future of esports.
Julian Tan - 
Head of Digital Business Initiatives and Esports, Formula 1
We feel that it's really important to keep educating people, brands and agencies on esports. ESI creates the right environment and brings the relevant person to the table to achieve exactly that; I'm looking forward to be part of their events for the years to come!
Nicolas Maurer - 
CEO, Team Vitality
ESI Birmingham was by far one of the best networking opportunities I have had. The wide range of speakers and topics covered really gives a huge insight into the world of Esports. I can honestly say that without ESI events, I wouldn’t have made so many connections. I had the opportunity to gain exclusive backstage access to the biggest UK esports event. It was a fantastic experience which I would not of had without attending this ESI event. Professional, reliable, networking.
Callum Scott - 
National Events Manager, The Rank Group
Quite simply, ESI, that is both the site and their events, is a great place to promote your brand while also connecting with leaders in the industry.
Kirsty Endfield - 
Founder, Swipe Right PR
ESI London represents a great opportunity for us, as a leading esports solutions provider, to be present and contribute to the conversation and to then positively influence the thinking of others who are learning more about the space.
Martin Wyatt - 
Head of Global Partnerships, Gfinity
I really enjoyed my time at ESI London. In addition to some informative expert panels, it was a great networking opportunity. I hope to return again next year!
Jason Lake - 
CEO, Complexity Gaming
Thank you to the ESI team for giving us the opportunity to speak at ESI Birmingham. It was a fantastic event providing an invaluable amount of insight on esports, which is testament to the strength of ESI's relationships within the esports industry. We are looking forward to the next event already!


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