Esports Betting Tours @ ICE
Wednesday 5th February
11:30 - 13:30 and 14:30 - 16:30
11:30 - 13:30 and 14:30 - 16:30



Esports Insider, sister company of SBC, will be running two esports betting focused tours of ICE. Get your questions answered by meeting those in the know!

The esports betting space has developed at a phenomenal rate over recent years. With illegal skin-betting continuing to diminish and be replaced by regulated betting handle, there’s ample opportunity for those in the betting space to grow with the burgeoning esports industry.

Whether you’re an operator looking to diversify your sportsbook and appeal to the pivotal younger audience, or a supplier looking to offer a range of services in esports – the landscape can still be tricky to navigate. 

Here at Esports Insider, sister company of SBC, we’ve been following the intersection of esports and gambling since the get-go and can help you speak to the right people. Sign-up for free as we bring you to key industry stakeholders – spaces are limited!


If you’re looking to learn more about esports from those in the know – this is the right place for you. We’ll help you navigate the busy show-floor at ICE – taking you to select stakeholders who are heavily involved in all aspects of the esports space.

Esports betting continues to grow, and there’s no time like the present to get involved. It’s far from just a buzzword as the industry continues to grow at an alarming rate. Attend the betting tour and find out how you can use esports to target the valuable young demographic. Learn more about marketing and content techniques, the huge opportunity for in-play betting and the sheer depth of data and markets. 

Make the most of your time at ICE, network and learn with some of the brightest minds in the industry. Space are limited so make sure you secure your space as soon as possible!


Last year’s inaugural Esports Betting Tour was oversubscribed, with over 70 people signed up. We’ll bring those interested in esports directly to your booth and give you time to present your core offering to an engaged crowd. 

If you’re just starting out in esports or have a new product ready to push to the industry, ICE and the ESI Esports Betting Tours provide the perfect opportunity to show it off. This year we’ve split the tour into two smaller groups, allowing more intimate conversation and a closer look any products on show. 

Given ESI’s placement in the industry, as a leading events and media company, sponsors will gain access to the full ESI network. With ever-growing social media reach and potential for content and promotion across our channels, getting involved with the Esports Betting Tour doesn’t just stop at ICE. 

For more information, and to get involved please email: [email protected]